WellMore Holdings · 2 months ago
Director of CRM & Retention (Primal Harvest)
United States
Full-time
Remote
Director/Executive
$155K/yr - $175K/yr
7+ years expWellMore Holdings is the parent company of Primal Harvest, a leading holistic wellness brand dedicated to empowering individuals through high-quality, natural products. The Director of CRM & Retention will be responsible for leading lifecycle marketing and customer loyalty initiatives, optimizing CRM campaigns, and enhancing the post-purchase journey to drive customer engagement and retention.
Consumer GoodsFitnessHealth CareManufacturingNutritionPersonal Health
Responsibilities
Lead the planning, development, and execution of CRM campaigns in partnership with the brand team
Manage campaigns across various channels, including email, SMS, push notifications, and in-app messaging to engage and retain customers
Collaborate cross-functionally to design and implement a comprehensive post-purchase experience that adds value and enhances customer retention, offering more than just the core product
Manage and optimize customer engagement tools (e.g., ESP, Referral, Subscription) to drive meaningful customer interactions and results
Develop and implement a thoughtful segmentation strategy by identifying key data points and deepening the understanding of customer behavior
Conduct tests and analyze the performance of CRM campaigns to continuously optimize tactics
Own the performance and operational success of CRM channels by managing their execution, optimization, scalability, testing, and reporting
Develop and implement tactical CRM initiatives to enhance customer experience across key touchpoints—including email, SMS, Subscription, and e-commerce interactions
Leverage customer data and insights to identify opportunities for segmentation, personalization, and targeted interventions
Own and optimize the CRM tech stack, touchpoints, and e-commerce customer interactions by managing relationships with tech partners
Monitor, analyze, and report on CRM performance metrics, including testing results, to refine channel operations
Qualification
Required
7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC (Direct-to-Consumer) brand
Proven track record in multi-channel CRM execution (email, SMS, subscription touchpoints)
Strong technical acumen with ESPs, cohort building, and data-driven customer segmentation
Proficiency in Klaviyo and experience with Shopify-based brands
Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies
Strong collaboration and communication skills across cross-functional, international teams
Preferred
Experience in fast-moving CPG preferred
Hands-on operator mindset: thrives in a fast-paced, scrappy environment
Benefits
At Primal, you'll be part of a fast-growing health and wellness brand where your work truly makes an impact.
Join us in our mission to educate, inspire, and empower people to take charge of their health and well-being.
By contributing to our dynamic team, you'll play a vital role in shaping a healthier future.
Company
WellMore Holdings
WellMore Holdings is a manufacturing firm that focuses on the production and distribution of health and wellness products, and sports items.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Andy Deister
CEO
Tim Dickman
Chief Operating Officer
Company data provided by crunchbase