Zeta Global · 5 days ago
Director, Field Marketing
New York, United States
Full-time
Onsite
Director/Executive
$150K/yr - $200K/yr
8+ years expZeta Global is an AI-Powered Marketing Cloud company that aims to simplify sophisticated marketing through its platform. They are seeking a Director, Field Marketing to develop and execute regional marketing strategies, collaborate with sales teams, and drive demand generation efforts to enhance revenue growth.
AdvertisingAnalyticsInformation ServicesMarketing
Hiring Manager
Danielle Doyle, MSHRM
Responsibilities
Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives
Collaborate with sales leadership to understand enterprise goals and identify marketing needs
Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts
Optimize campaigns based on performance metrics to maximize ROI
Organize and manage field events such as roadshows, sporting events, executive dinners
Drive engagement and attendance of Named Accounts to applicable events
Attend events as needed to drive positive outcomes
Coordinate logistics, budgets, and promotional activities to ensure event success
Partner with CRM New Logo, Client Services and Client Partnerships to provide them with tools, resources, and insights to convert leads
Act as a key liaison between sales and marketing teams, ensuring consistent messaging and effective lead follow-up
Track and report on key performance indicators (KPIs) such as pipeline contribution, and event ROI
Use data insights to inform future strategies and demonstrate CRM marketing impact
Identify a cadence of investments focused on positive ROI
Ensure optimal allocation of resources to achieve objectives
Work with alliance partners to co-market events, campaigns, and programs
Foster relationships with key partners to extend reach and impact
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
8+ years of experience in Sales, field marketing, demand generation, or related roles
Proven track record of planning and executing successful marketing campaigns and events
Strong understanding of B2B sales and marketing processes
Proficiency in marketing tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
Excellent project management and organizational skills
Preferred
Experience working in SaaS, technology, or a high-growth industry
Knowledge of regional market trends and dynamics
Strong analytical skills with the ability to derive insights from data
Exceptional interpersonal and communication skills
Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Company
Zeta Global
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
1001-5000 employees
H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (17)
2023 (11)
2022 (6)
2021 (8)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
BofA Securities
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M
Leadership Team
David Steinberg
CEO, Co-Founder, and Chairman of the Board
Christian Monberg
Chief Technology Officer
Recent News
Destination CRM
2026-01-07
The Motley Fool
2026-01-07
Company data provided by crunchbase