GoTo Foods · 1 month ago
Senior Director of CPG Licensing
Atlanta, GA
Full-time
Onsite
Director/Executive
10+ years expGoTo Foods is seeking a Senior Director of Consumer-Packaged Goods (CPG) Licensing to lead strategic licensing initiatives that maximize brand value and drive revenue growth. This role involves overseeing licensing partnerships, contract negotiations, and cross-functional collaboration to align with organizational goals.
Food and BeverageFood ProcessingRestaurantsRetail
Responsibilities
Develop and implement the overall CPG licensing strategy, identifying new opportunities for brand extension, revenue generation, and market penetration
Lead the licensing team and foster a culture of innovation, accountability, and excellence
Source, evaluate, and secure new licensing partners across diverse CPG categories (e.g., food & beverage)
Build and maintain strong relationships with licensees, retailers, and other stakeholders
Leverage Pipedrive (CRM) to track and manage all opportunities
Oversee the negotiation and execution of licensing agreements, ensuring favorable terms and compliance with legal, financial, and brand standards
Monitor contract performance and resolve any issues that arise
Manage the licensed product portfolio, ensuring consistency with brand guidelines and strategic objectives
Analyze product performance, market trends, and competitive landscape to inform decision-making
Work closely with marketing, culinary, legal, finance, and sales teams to ensure successful product launches, promotional campaigns, and ongoing program optimization
Develop and manage budgets, forecasts, and financial targets for the CPG licensing division
Monitor royalty streams and licensing revenue, identifying opportunities to improve profitability
Safeguard brand equity by ensuring licensees uphold quality standards, comply with brand guidelines, and deliver products that enhance the brand’s reputation in the marketplace
Stay abreast of industry trends, regulatory developments, and emerging opportunities in the CPG licensing landscape
Provide insights and recommendations to senior leadership
Qualification
Required
Bachelor's degree in business, marketing, or a related field
10+ years of progressive experience in licensing, brand management, or business development, with significant exposure to CPG
Demonstrated success in structuring and negotiating complex licensing agreements
Demonstrated success in new business development
Strong leadership and people management skills, with experience leading cross-functional teams
Excellent communication, presentation, and relationship-building abilities
Deep understanding of CPG industry dynamics, consumer behavior, and market trends
Proficient in financial modeling, budgeting, and performance analysis
Detail-oriented, with strong project management and organizational skills
Preferred
MBA or advanced degree
Experience working with major CPG brands or multinational corporations
Expertise in intellectual property, trademark, and contract law as it pertains to licensing
Ability to navigate complex stakeholder environments and influence at all levels
Adaptability to fast-paced, evolving business environments
Company
GoTo Foods
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands.
10001+ employees
H1B Sponsorship
GoTo Foods has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (4)
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Guillermo Cremer
Senior Vice President & Chief People Officer
James Baird
Chief Information Security Officer
Recent News
The News Front
2025-09-26
2025-07-18
Company data provided by crunchbase