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Capital One · 2 months ago

Principal Associate - Discover Backbook Conversion Marketing

McLean, VA

Full-time

Onsite

Mid, Senior Level

$107K/yr - $122K/yr

5+ years exp

Capital One is a dynamic company that values diversity and collaboration. They are seeking an experienced Marketing Strategist to drive customer marketing for Discover customers, focusing on brand strategy and executing marketing campaigns across multiple channels.

Financial Services

Comp. & Benefits

No H1B

Responsibilities

Develop marketing strategies to support Discover cardmember conversion to Capital One, encouraging digital engagement and spend with Capital One

Lead cross-functional working group responsible for delivering marketing strategies, including Creative, Segmentation, Email Coding, Direct Mail delivery and Legal Routings

Leverage insights & performance results to identify opportunities to optimize marketing programs

Champion and deliver customer research to inform marketing strategies and creative decisions, developing materials to socialize insights to obtain leadership buy-in

Develop learning agenda, including research and testing plan, to inform optimizations for future waves

Monitor and analyze marketing engagement metrics to inform future marketing campaigns to backbook customers post-conversion

Partner with Product and Enterprise teams to ensure capabilities are being developed to meet team needs, and enable marketing strategies

Identify potential impediments to problem solve autonomously or escalate to leaders for help as necessary

Merchandize and socialize marketing & business results with broader stakeholder groups

Qualification

Brand strategyMarketing campaignsCreative processesData analysisCross-functional collaborationConsumer insightsCommunication skillsProject management

Required

Bachelor's Degree or Military Experience

At least 5 years of experience in brand strategy or product marketing experience with experience managing multiple channels, on the agency or client side

At least 5 years of experience in planning, executing and analyzing marketing programs

At least 5 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred

5+ years of experience driving optimization plans and creative strategy

5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity