Marketing and Communications Analytics Manager jobs in United States
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MUSC Health · 2 months ago

Marketing and Communications Analytics Manager

positionCharleston
timeFull-time
remoteOnsite
senioritySenior Level
date7+ years exp

The Medical University of South Carolina is seeking a passionate and forward-thinking Marketing Analytics Manager to help lead their transformation into a more agile, customer-centric organization. This role will focus on targeting and performance analysis across healthcare, university, and research marketing initiatives, translating complex data into actionable insights to optimize campaigns and improve engagement.

Health CareHospitalMedical

Responsibilities

Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach
Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs
Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI
Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value
Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements
Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel
Own list management supporting campaigns related to consumers/patients, providers and students
Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization

Qualification

Marketing analyticsData-driven decision makingHealthcare marketingGoogle AnalyticsTableauPower BISQLExcelMarketing automationA/B testingCampaign optimizationVendor managementPythonRHIPAA complianceGDPR knowledgeCommunication

Required

Bachelor's Degree or Equivalent Work Experience
7 years progressive work experience
2 years management experience
Strong understanding of healthcare marketing dynamics
Passion for iterative learning and continuous improvement
Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach
Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs
Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI
Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value
Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements
Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel
Own list management supporting campaigns related to consumers/patients, providers and students
Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization

Preferred

Bachelor's or Master's degree in Marketing, Data Science, Public Health, Business Analytics, or related field
Minimum 7 years of experience in marketing analytics, preferably within healthcare, higher education, or regulated industries
Proficiency in tools such as Google Analytics, Tableau, Power BI, SQL, Excel, and marketing automation platforms (e.g., Salesforce Health Cloud, Marketo)
Understanding of HIPAA-compliant data practices and healthcare consumer behavior
Experience with A/B testing, funnel analysis, and campaign optimization
Excellent communication skills with the ability to translate data into strategic insights for both technical and non-technical audiences
Experience working with external agencies and managing vendor relationships
Experience with Python or R for advanced analytics
Familiarity with healthcare-specific platforms and EMR/CRM integrations
Knowledge of privacy regulations (e.g., HIPAA, GDPR) and data governances

Company

MUSC Health

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MUSC Health provides health-care services through its patient- and family-centered care, education, research, and various partnerships. It is a sub-organization of Medical University of South Carolina.
dateFounded in 1824
location
Charleston, South Carolina, USA
people-size10001+ employees
web-link
https://muschealth.org/locations/university-medical-center

Funding

Current Stage
Late Stage
Total Funding
$133M
Key Investors
Armadale Capital
2019-12-19Debt Financing· $133M

Leadership Team

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Erik Summers
Chief Medical Officer

Recent News

thefly.com
Baxter, MUSC Health enter multi-year strategic partnership
2026-01-09
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MUSC Health and Baxter Announce Strategic Partnership to Transform Bedside Care Delivery and Address Critical Nursing Challenges
2026-01-09
SC Biz News
MUSC Health opens 24/7 medical pavilion on Johns Island
2025-12-18
Company data provided by crunchbase