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Towne Park · 6 days ago

Marketing Manager

Plymouth Meeting, PA

Full-time

Onsite

Mid, Senior Level

$110K/yr - $120K/yr

8+ years exp

Towne Park is an industry-leading, tech-enabled arrival-through-departure solutions company. The Marketing Manager is a growth-oriented marketer responsible for executing strategies that accelerate business growth, strengthen market presence, support sales across verticals, and deepen engagement with key audiences.

Car SharingHealth CareHospitalityParking

Responsibilities

Plan, execute, and optimize multi-channel marketing campaigns (digital, paid media, and direct marketing) designed to accelerate growth and acquire leads, focused on the commercial parking business

Support sales strategies through the creation of impactful presentations, proposals, case studies, and sales enablement materials across vertical markets (hospitality, healthcare, commercial parking)

Design and deliver visual assets and PowerPoint presentations that clearly and compellingly communicate Towne Park’s value propositions

Write and edit marketing content for campaigns, digital assets, thought leadership, and multimedia storytelling to generate brand awareness, convert leads, nurture prospects and engage clients

Lead content development across video, social media, web, and email to strengthen engagement and brand awareness

Leverage AI tools (e.g., generative content, analytics, and automation platforms) to improve efficiency, personalization, and campaign performance

Promote Towne Park’s solutions and innovations to existing and prospective clients

Collaborate with internal teams and external partners to execute creative projects and campaigns

Track and analyze campaign performance in tools like GA4 and Hubspot, to provide actionable insights and recommend iteration through A/B testing and behavioral analytics to optimize campaigns and enhance ROI

Ensure brand consistency and alignment with strategic priorities, tone of voice, and visual standards

Stay informed on industry trends and emerging content formats (generative search, podcasts, webinars, etc.) and evolving buyer behaviors

Qualification

Digital marketingMarketing automationCampaign developmentAI-driven marketing toolsContent developmentSales proposal managementProject managementAnalytical skillsCommunicationCreative thinkingTeam player

Required

Bachelor's degree required in related field

8–10 years of experience in marketing, digital marketing, or sales enablement with a proven record of driving growth

Proven track record of success developing and managing integrated, results-driven marketing campaigns

Expertise in sales proposal management and related best practices

Hands-on experience using marketing, analytics, and AI-driven tools (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager, Salesforce, ChatGPT, Jasper)

Skilled in Microsoft PowerPoint and presentation design; Adobe Creative Suite or Canva a plus

Exceptional writing, editing, and storytelling skills for diverse audiences and channels with the ability to tailor content accordingly

Strong project management and organizational skills with the ability to manage multiple priorities

Strategic planning and critical thinking skills

Excellent writing, proofreading and communication skills

Creative thinking and ability to innovate

Ability to work cross-functionally and communicate and influence at a senior level

Ability to work well under pressure and meet deadlines

Motivated and innovative, able to drive others to reach consensus and collaboration

Excellent listener and communicator

Highly organized and skilled at project management

Energetic with a positive and self-starter attitude

Team player with the ability to work independently as well as collaboratively in a fast-paced work environment

Desire to learn and acquire new skill sets and grow in career

Analytical skills to solve problems and find best way to convey a message

Preferred

Experience in hospitality, healthcare, or distributed service industries

Benefits

Employees are eligible to enroll in medical, dental, and vision insurance, accident insurance, critical illness insurance, hospital indemnity insurance, and telemedicine benefits.

Employees are provided company-paid basic life and AD&D insurance as well as short-term and long-term disability.

Employees are also able to enroll in the company’s 401k retirement savings plan.

Employees accrue 0.0654 hours of PTO per hour worked up to a maximum of 136 hours per calendar year.

Employees receive 6 paid holidays throughout the calendar year and employees accrue up to a maximum of 4 paid floating holidays per calendar year.