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Edible Brands · 2 months ago

Off-Premise Experience and Performance Manager

Atlanta, GA

Full-time

Onsite

Mid Level

Edible Brands is a company that unites purpose-led brands to enhance everyday life. The Off-Premise Experience and Performance Manager will strategize and execute growth strategies for off-premise channels, managing relationships and optimizing performance across various third-party delivery platforms.

Retail

Responsibilities

Develop and execute the end-to-end off-premise strategy for 700+ franchise locations spanning multipole brands within the portfolio, including, but not limited to, the Edible Arrangements and Roti locations

Support existing and new 3P (third-party) delivery partner relationships, communication, and optimization strategies across a multi-brand portfolio. Examples include Uber Eats, DoorDash, Grubhub, and ezCater

Liaison with Operations leads to ensuring highest reliability metrics for all off-premise third-party partners

Collaborate with Innovation, Operations & Marketing teams to lead the optimization of 3P menus, pricing strategy, promotion strategy and profile merchandising

Own KPIs for third-party relationships, presenting to senior leadership and spearheading recommendations and execution of optimizations to improve performance

Providing weekly and monthly performance reporting, showcasing successful optimizations results and continued strategies for growth in off-premise third party sales

Partner with eCommerce and Marketing leads to incorporate off-premise promotional opportunities into over-arching brand calendar

Present eCommerce and Off Premise leadership with new revenue channel opportunities, product offerings, platform opportunities, and integration opportunities

Work collaboratively with partners in Operations to ensure new channel offerings that will be fulfilled by franchisees stores have been clearly communicated to the franchise system, setting all parties up for success

Qualification

ECommerce growthThird-party delivery managementKPI monitoringFinancial principlesRelationship managementAnalytical capabilitiesNegotiation skillsCollaboration skills

Required

Hands-on experience growing eCommerce brands via third-party digital channels including, but not limited to UberEats, DoorDash, GrubHub, etc

Demonstrated experience spearheading initiatives, presenting to senior leadership, and collaborating with cross-functional teams to achieve organizational goals

Expertise in setting, monitoring, and achieving key performance indicators (KPIs) related to third-party relationships, with a focus on continuous improvement

Can demonstrate the understanding of financial principles to present new revenue opportunities and ensure profitability of third-party channels

Collaboration skills with cross-functional teams (Operations, Marketing, Customer Care) in sharing updates, assisting with system-wide changes or promotions, and ensuring smooth information flow

Strong operational perspective on how to drive digital revenue and manage growth through a robust partner ecosystem

Outstanding relationship-building skills and client-centered approach to partnership development

Ability to develop and implement comprehensive strategies for optimizing third-party relationships, with a focus on long-term growth and profitability

Proficiency in negotiating agreements with third-party delivery and marketplace partners, ensuring beneficial terms and conditions for all stakeholders

Strong analytical capabilities to monitor performance metrics, interpret data, and identify opportunities for optimization and growth

Demonstrated understanding of customer needs and preferences, ensuring third-party offerings align with brand values and customer expectations and using creative thinking to drive the optimization of third-party menus, pricing strategies, promotional strategies, and profile merchandising

Exceptional sales acumen with a desire to be the champion for our partners internally, while ensuring Edible's growth initiatives are met

Flexibility to adapt to changing market conditions and partner requirements, ensuring ongoing relevance and competitiveness of third-party offerings