Marketing Automation Specialist III jobs in United States
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Mouser Electronics · 2 weeks ago

Marketing Automation Specialist III

Mouser Electronics is an award-winning global distributor of semiconductors and electronic components. They are seeking a Marketing Automation Specialist III who will be responsible for setting up and executing automated email campaigns, defining audience segmentation, and collaborating with internal stakeholders to ensure quality and consistency in email communications.

ElectronicsManufacturingSemiconductor
badNo H1BnoteU.S. Citizen Onlynote

Responsibilities

Set up, test, and execute automated and dynamic e-mail campaigns for lead generation and nurturing, trigger-based campaigns, as well as ad-hoc emails. This includes building forms and dynamic content
Define audience and build targeted segmentation for e-mail campaigns based on sales and engagement
Responsible for setting up the approval reviews for e-mail campaigns for suppliers, newsletters, events, brands, and other internal departments, ensuring deadlines are met. Take necessary actions if the deadlines will not be met and find alternative methods to accomplishing goals in the same timeframe
Implement testing methodologies (A/B testing) within all elements of email marketing to improve engagement and program performance
Collaborate cross-functionally with key internal stakeholders, departments and external contacts
Ensure accuracy, quality, brand consistency and overall customer experience in email communications
Work closely with in-house copywriters and designers to provide guidance on email best practices
Sets capacity for optimal use of the customer/subscriber database
Identifies new media buying and lead generation opportunities. Makes decisions regarding spending levels with the supervision of the Marketing Automation Manager
Monitor email deliverability and maintain seed lists globally for inbox placement analysis
Strong communication skills and ability to present results/analytics and provide recommendations to various stakeholders as required
Provide mentorship to Marketing Automation Specialist I & II

Qualification

EloquaEmail marketingSegmentationA/B testingExcelPowerPointCommunication skillsProblem-solvingTeam player

Required

Requires a Bachelor's Degree in Marketing field –or – an equivalent combination of education and marketing experience will be considered in lieu of degree
4+ years of marketing automation in e-mail usability, deliverability and best practices, including proofing, linking, accuracy, tracking and functionality experience required

Preferred

Experience building campaigns using Eloqua or similar marketing automation tools desired
Process-oriented thinker, motivated team player, resourceful with strong problem-solving and technical aptitude
Experience working against tight deadlines in a fast-paced, high-growth environment keeping a keen eye on detail and accuracy
Strong verbal and written communication skills
Proficient in Excel and PowerPoint
Knowledge of Mac or Microsoft Windows environment
Profound experience in segmentation and building campaigns using Eloqua or similar marketing automation tools
Strong communication skills and ability to present results/analytics and provide recommendations to various stakeholders as required
Provide mentorship to Marketing Automation Specialist I & II
Sets capacity for optimal use of the customer/subscriber database
Identifies new media buying and lead generation opportunities. Makes decisions regarding spending levels with the supervision of the Marketing Automation Manager
Monitor email deliverability and maintain seed lists globally for inbox placement analysis

Benefits

Competitive pay and benefits
Business casual dress environment
State-of-the-art facility

Company

Mouser Electronics

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Mouser Electronics is a global distributor of semiconductors and electronic components. It is a sub-organization of Berkshire Hathaway.

Funding

Current Stage
Late Stage

Leadership Team

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Glenn Smith
CEO
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Kristin Schuetter
Senior Vice President of Products
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Company data provided by crunchbase