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CompuGroup Medical SE & Co. KGaA · 2 days ago

Digital Marketing Specialist

Austin, TX

Full-time

Hybrid

Senior Level

5+ years exp

CompuGroup Medical is dedicated to revolutionizing digital healthcare solutions. They are seeking a Digital Marketing Specialist to own and execute integrated marketing strategies, lead SEO efforts, manage paid media, and drive analytics to enhance brand awareness and conversions.

Electronic Health Record (EHR)Health CareInformation TechnologyMedicalMedical DeviceSoftwareWellness

Growth Opportunities

Responsibilities

Own and execute integrated digital marketing strategies across channels to grow brand awareness, qualified pipeline, and conversions

Lead SEO end-to-end (technical, on/off-page, content) and manage multi-platform paid media (Google Adwords, Bing, Linkedin, Meta, social), continually optimizing for ROI and performance

Instrument, analyze, and iterate using SEMrush, Matomo, and related analytics; design experiments and leverage AI/ML to enhance targeting, creative, personalization, and overall outcomes

Deliver clear, executive-ready reporting and insights; translate results into action plans and forecasts while managing budgets to maximize impact

Drive best practices and cross-functional collaboration while staying ahead of industry trends

Qualification

Digital marketing strategiesSEO managementPPC advertisingData analysisContent marketingAI/ML marketing toolsBudget managementA/B testingCMS workflowsGDPR/CCPA knowledge

Required

Bachelor's degree (or equivalent experience) and 5+ years in digital marketing with a strong focus on SEO and paid search

Advanced PPC across multiple digital advertising platforms; skilled in budget management, A/B testing, and performance optimization

Data-driven operator with hands-on experience in SEMrush, Matomo, Google Analytics (or similar) and familiarity with CMS workflows (Neos a plus)

Lifecycle and content marketing: email automation/segmentation and deliverability; develop and execute content strategies across blog, video, and social; proven organic and paid social growth

Fluency with AI/ML marketing tools for targeting, personalization, and automation; apply UX/CRO principles to improve journeys and conversions; working knowledge of GDPR/CCPA and strong ethical standards