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Artsy · 2 months ago

Senior Growth & Lifecycle Marketing Manager

New York, NY

Full-time

Onsite

Mid, Senior Level

$90K/yr - $105K/yr

3+ years exp

Artsy is seeking a Senior Growth & Lifecycle Marketing Manager to join their Growth & Lifecycle Marketing team. The role involves owning campaign execution across various channels to enhance user engagement, retention, and revenue, while collaborating with cross-functional teams to drive impactful marketing strategies.

ArtContent DiscoveryE-CommerceInternetMarketplace

Responsibilities

Lead end-to-end campaign execution across lifecycle and growth channels—from insight and brief to launch and post-analysis

Contribute to lifecycle and growth strategy, partnering with the team to identify opportunities across the full user journey

Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans

Deeply understand the user journey, mapping collector touch-points to identify where communications can drive activation, engagement, and retention

Analyze campaign and channel performance, translating data into actionable insights and next steps

Experiment with emerging channels such as Reddit, ASO, and paid social, building repeatable frameworks for testing and scaling

Collaborate cross-functionally with Brand, Product, Content, and Analytics to bring campaigns to life and ensure a cohesive user experience

Enhance lifecycle automation and personalization in Braze through creative triggers, dynamic content, and user segmentation

Document and share learnings to help the team continually refine our approach to growth and lifecycle marketing

Qualification

Growth marketingLifecycle marketingData analysisBrazeCampaign executionUser journey mappingCross-functional collaborationAnalytical mindsetCuriosityDetail-orientedOrganizational skills

Required

3-5 years of experience in growth, lifecycle, or CRM marketing at a consumer technology, eCommerce, or marketplace company

Deeply user-obsessed—you love understanding what motivates users and how to connect with them meaningfully across their journey

Strong analytical mindset and can interpret data to find insights, shape hypotheses, and measure outcomes

Balance strategic thinking and hands-on execution—you can zoom out to design a campaign framework and zoom in to QA a push notification

Hands-on experience with Braze or similar messaging platforms, and are comfortable managing campaigns independently

Curious and experimental, eager to test new growth levers (e.g., Reddit, ASO, paid social) and learn quickly from results

Thrive in cross-functional environments, collaborating closely with Product, Brand, and Analytics teams to bring ideas to life

Highly organized, detail-oriented, and able to manage multiple initiatives in parallel

Benefits

Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles

Comprehensive healthcare & benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support & resources, and more

Professional development, including: mentoring, lunch & learns, regular training, 1:1 management, and an open feedback culture

Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global 'All Hands' meetings, 'Artsy Salon' (a yearly exhibition of our team's creativity), attendance to art world events, and more

Meaningful Artsy equity and competitive health benefits