swipejobs · 2 weeks ago
Brand Manager, Equipment
West Jordan, UT
Part-time
Onsite
Mid, Senior Level
$65K/yr - $65K/yrSwipejobs is seeking a dynamic and strategic Brand Manager, Equipment to lead the development and growth of their small equipment portfolio. This role involves collaborating cross-functionally with marketing, product development, sales, and leadership teams to drive brand awareness and profitability.
Artificial Intelligence (AI)Information TechnologyMobile AppsRecruitingSoftware
Responsibilities
Develop and execute comprehensive brand strategies that align with company goals and market opportunities
Define and communicate the brand's unique value proposition, messaging, and visual identity
Conduct competitive analysis and identify opportunities for differentiation and growth
Manage improvements to commercialization efforts for existing products, and optimizing new product launches
Lead the planning and execution of integrated marketing campaigns (digital, social, trade shows, PR, and field marketing)
Partner with creative team to ensure consistent brand voice and visual identity across all materials
Manage content development including collateral, product storytelling, packaging, sales training materials, and promotional materials
Collaborate with product and RandD teams on new product development and launch strategies
Develop go-to-market plans including pricing, positioning, messaging, and launch timelines
Monitor and optimize product performance post-launch based on KPIs and market feedback
Provide internal and external sales training
Track brand health metrics including awareness, perception, and market share
Manage budgets and evaluate ROI of marketing initiatives
Use data-driven insights to refine strategies and drive continuous improvement
Partner with sales teams to create impactful sales enablement tools and co-marketing initiatives
Work closely with leadership to align brand direction with company objectives
Mentor junior marketing team members or external agencies as needed
Qualification
Required
Dynamic and strategic mindset
Experience in brand management
Ability to develop and execute comprehensive brand strategies
Strong communication skills to define and communicate brand's unique value proposition
Experience in conducting competitive analysis
Ability to manage improvements to commercialization efforts for existing products
Experience in planning and executing integrated marketing campaigns
Ability to partner with creative teams for consistent brand voice
Experience in content development including collateral and promotional materials
Collaboration skills with product and R&D teams on new product development
Ability to develop go-to-market plans including pricing and positioning
Experience in monitoring and optimizing product performance post-launch
Ability to provide internal and external sales training
Experience in tracking brand health metrics
Budget management skills and evaluating ROI of marketing initiatives
Ability to use data-driven insights for strategy refinement
Collaboration with sales teams for sales enablement tools
Ability to work closely with leadership to align brand direction
Mentoring skills for junior marketing team members or external agencies
Company
swipejobs
The world's leading talent centric AI native jobs platform
Founded in 2013
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-01-30Series C
Leadership Team
B
Beth Mobley
SVP, Enterprise Accounts
Katrina Leslie
Founder & Chairman
Recent News
2025-02-16
Staffing Industry Analysts
2023-12-22
Staffing Industry Analysts
2023-12-22
Company data provided by crunchbase