Director, Omnichannel Marketing & Media jobs in United States
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Takeda · 2 months ago

Director, Omnichannel Marketing & Media

positionUSA - MA - Cambridge - Kendall Square - 500
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$174K/yr - $274K/yr
date8+ years exp

Takeda is a leading pharmaceutical company, and they are seeking a Director of Consumer Omnichannel Marketing & Media to lead their integrated marketing strategy for an upcoming launch. This role involves strategic leadership in omnichannel marketing, innovation in digital consumer engagement, and managing agency relationships to enhance patient experiences.

BiotechnologyHealth CareManufacturingMedicalPharmaceutical
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H1B Sponsor Likelynote

Responsibilities

Own the consumer omnichannel marketing and media strategy for the launch — ensuring an integrated ecosystem across paid, owned, and earned channels including television, social media, CTV, CRM, website, display etc
Partner closely with Consumer & HCP Marketing on annual marketing planning, ensuring media strategy alignment with brand objectives
Translate brand objectives into data-driven, full-funnel media strategies that engage patients and caregivers throughout their journey
Partner closely with Consumer Marketing to ensure campaign and message pull-through across all media channels
Identify and implement digital innovations (e.g., personalization, modular content, AI-enabled CRM, interactive tools) to enhance the patient experience
Evaluate performance through campaign measurement frameworks and optimize based on ROI, media mix modeling, and digital analytics
Identify and implement advanced analytics and precision targeting solutions to reach priority patient segments
Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting
Manage agency relationships and significant media/OPEX budgets, ensuring efficient investment and measurable impact
Drive excellence across omnichannel execution areas, including CRM, patient journey design, website strategy, and experience tools (e.g., doctor finder, chatbots, patient apps)
Lead and mentor a high-performing team, fostering development, innovation, and collaboration

Qualification

Omnichannel marketing strategyDigital marketing expertiseData-driven media leadershipPatient journey understandingPharmaceutical marketing experienceMedia planningBuyingCross-functional team leadershipPeople management experienceAnalytical skillsCommunication skills

Required

Bachelor's degree
8-10 years of progressive marketing experience, including significant pharma consumer and digital marketing expertise
Minimum 3+ years marketing experience within the pharmaceutical industry
Proven leadership of large, complex media planning and buying initiatives across digital and traditional channels
Deep understanding of patient journeys and omnichannel consumer engagement
Demonstrated success using data and analytics to optimize performance and inform strategy, including innovative patient targeting solutions
Experience leading cross-functional and agency teams and managing large budgets
Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders

Preferred

MBA
Prior pharma launch experience
Commercial experience in dermatology or immunology an asset (e.g., Psoriasis)
Expertise in designing end-to-end patient experiences across digital, media, and patient support ecosystems
People management experience

Benefits

Medical, dental, vision insurance
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
Up to 80 hours of sick time
Up to 120 hours of paid vacation

Company

Takeda

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Takeda is a biopharmaceutical company that researches and develops pharmaceutical drugs.
dateFounded in 1781
location
Tokyo, Tokyo, JPN
people-size10001+ employees
web-link
http://www.takeda.com

H1B Sponsorship

Takeda has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (39)
2023 (38)
2022 (34)
2021 (44)
2020 (18)

Funding

Current Stage
Public Company
Total Funding
$2.46B
2025-06-27Post Ipo Debt· $2.4B
2016-09-01Grant· $19.8M
2016-05-08Grant· $38M

Leadership Team

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Christophe Weber
President and CEO
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Schuyler Fairfield
Senior Vice President, Global Head of Supply Chain
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Recent News

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Company data provided by crunchbase