Charlotte Hornets · 2 months ago
Vice President of Premium Sales & Services
Charlotte, NC
Full-time
Hybrid
Director/Executive
10+ years expCharlotte Hornets is seeking a Vice President of Premium Sales & Services to lead all premium revenue streams and service strategy. This role involves overseeing sales and service for luxury suites, club seats, and elite hospitality experiences, while ensuring an elevated experience for premium clients across various events.
Media and EntertainmentSportsSports Leagues and Teams
Responsibilities
Lead the premium strategy across Hornets home games and Spectrum Center events ensuring year-round revenue generation and inventory optimization
Develop strategic plans for suite leasing, nightly suite rentals and club seat sales for concerts, family shows and other Spectrum Center events
Partner with Ticket Sales & Services and Partnerships to align sales strategies and maximize total venue revenue
Drive new business and renewals for full-season, partial-season and single-event premium products
Own the pricing, packaging and sales strategies for premium spaces across all ticketed events, including concerts and special events
Identify and close B2B opportunities with corporations, hospitality buyers and event planners
Oversee premium service delivery across all events to ensure consistent, high-touch guest experience
Develop pre-event, in-event, and post-event service strategies tailored to premium clients
Coordinate with Arena Operations and Guest Services for flawless execution of premium benefits
Recruit, lead and coach a team of premium sales and service professionals
Set clear performance expectations and KPIs; provide tools, training and support for team success
Foster a culture of accountability, collaboration and client-first thinking
Work closely with Marketing to promote premium inventory for Hornets home games and Spectrum Center events
Align with the Event Booking team on calendar optimization and premium sales forecasts
Collaborate with Corporate Partnerships on integrated premium offerings for sponsors
Serve as a senior relationship manager for VIP clients, suite holders and corporate partners
Use CRM data to identify upsell opportunities and drive lifetime client value
Host key accounts at NBA games, concerts, and exclusive team or arena events
Qualification
Required
10+ years of experience in premium ticket sales, with at least 5 years in a leadership role
Proven track record of meeting and exceeding revenue targets in a competitive environment
Expertise in selling and servicing luxury suites, club seats and premium hospitality products
Strong business acumen, negotiation skills and a network of high-end clients or corporate decision-makers
Ability to think creatively and strategically to drive revenue and develop innovative ticketing solutions
Strong leadership, management, communication and cross-functional collaboration skills
Expertise in ticketing platforms, CRM systems and data analytics tools
Strong customer focus with the ability to understand and anticipate client needs, ensuring a high level of satisfaction and long-term relationships
Professional demeanor with the ability to engage effectively with all organizational levels and external stakeholders
Excellent verbal and written communication skills, adaptable to different audiences
Passionate about the entertainment industry with innovative, strategic thinking
Ability to thrive in a fast-paced, dynamic environment
Flexibility to work evenings, weekends and select holidays, as well as occasional travel for events, meetings and conferences
Benefits
Full time benefit eligible position
Valuable benefits
Competitive time off policies
Company
Charlotte Hornets
The Charlotte Hornets is a professional basketball team platform and is part of the NBA's Southeast Division.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ronnie Bryant
SVP and Chief Information Officer
Alma Angeles-Parvaz
Vice President, Partnerships
Recent News
Sports Business Journal
2025-11-08
2025-11-08
Sports Business Journal
2025-11-05
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