Hotel 55, Chicago Downtown · 2 months ago
Director of Marketing – New Luxury Hotel Opening | Greater Los Angeles Area
US-GA-Atlanta
Full-time
Hybrid
Director/Executive
$150K/yr - $161K/yr
8+ years expDavidson Hospitality Group is a dynamic hospitality management company seeking a strategic and data-driven Director of Marketing for a new luxury hotel opening. The role involves developing marketing strategies, managing digital campaigns, and building partnerships to enhance brand visibility and revenue.
Hospitality
Responsibilities
Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments
Partner with sales, revenue management, F&B, and operations teams to align marketing strategies with hotel performance goals
Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations
Establish and maintain strong relationships with ownership, corporate leadership, and external partners
Oversee all digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics are achieved
Manage and optimize the property’s website, CRM systems, and Google Analytics to track engagement and conversions
Stay current with AI-driven marketing tools, emerging technologies, and evolving digital trends to ensure the hotel remains at the forefront of innovation
Lead social media strategy, content creation, and agency partnerships across Instagram, Facebook, LinkedIn, and other relevant platforms
Define and protect the hotel’s brand identity, ensuring consistent and compelling messaging across all touchpoints
Create partnerships within the local community, tourism boards, and global travel networks to enhance visibility and brand reputation
Collaborate with culinary and event teams to promote on-property activations, dining experiences, and lifestyle programming
Manage PR agency relationships, ensuring proactive pitching, story development, and media visits are effectively executed
Oversee press materials, media itineraries, and influencer collaborations
Track media coverage and share regular reporting with ownership and leadership teams
Aggregate insights from internal systems and agencies to create data-driven reports that guide forward strategy
Monitor KPIs across channels, including website traffic, ROAS, engagement rates, audience growth, and conversion performance
Qualification
Required
Minimum 8+ years of experience in hotel marketing, digital marketing, or luxury brand management
Proven success managing multiple marketing, digital, and PR agencies
Strong knowledge of the Los Angeles market and key luxury lifestyle trends
Demonstrated success with pre-opening or rebranding projects
Proficiency in Salesforce, Google Analytics, Revinate or Salesforce's Marketing Cloud and Adobe Creative Suite
Strong copywriting skills and understanding of HTML basics
Excellent leadership, communication, and organizational abilities
Ability to manage up effectively and build trust with ownership and executive leadership
Flexibility to work on-site as needed (approximately once per week)
Preferred
Experience with independent hotels and international brand collaborations
Benefits
Multiple Tiers of Medical Coverage
Dental & Vision Coverage
24/7 Teledoc service
Free Maintenance Medications
Pet Insurance
Hotel Discounts
Tuition Reimbursement
Paid Time Off (vacation, sick, bereavement, and Holidays).
401K Match
Company
Hotel 55, Chicago Downtown
Located in the heart of Chicago’s vibrant River North district and just steps from Michigan Avenue, Hotel 55 blends artful design with modern comfort.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase