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Via · 1 week ago

CRM Associate Principal

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$85K/yr - $115K/yr

Via is using technology to transform transportation around the world. As a CRM Associate Principal, you will be responsible for crafting marketing communications and managing multi-channel marketing campaigns to enhance the rider experience across various cities.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

Own and operate our marketing messaging/communications platform, with a strong focus on leveraging it to its full potential

Build and manage complex, multi-channel marketing campaigns, from initial concept to execution and performance analysis

Develop and implement a comprehensive communication strategy that can be scaled and customized for diverse communities and local markets

Lead the operational management of our marketing automation platform for the entire growth team, functioning as a subject matter expert with CRM manager-level skills

Design and execute A/B tests and predictive experiments within our messaging platform to continuously optimize messaging and campaign effectiveness

Analyze campaign performance and rider data to deliver actionable insights and recommendations to stakeholders

Collaborate with the broader marketing growth team to ensure a cohesive and impactful rider communication experience

Design, write, and deploy compelling and creative copy for a variety of rider-facing communications, including emails, push notifications, and text message, images, gifs etc

Develop and maintain replicable processes and playbooks to improve the efficiency and effectiveness of our marketing communications

Collaborate with partner orgs to train them on communication building while being a center of excellence within the organization for this function

Qualification

Marketing automationCampaign managementData analysisA/B testingCommunication strategyCreative writingProject ownershipCollaborationDetail-orientedStrategic thinking

Required

Extensive, hands-on experience with marketing tools, including building complex campaigns, analyzing results, and utilizing testing and predictive features

Organized and detail-oriented operator, capable of managing large-scale marketing operations with precision

Strategic thinker who can develop and execute a holistic communication strategy across multiple markets

Comfortable in a macro & micro role, able to both devise high-level strategy and get into the weeds of campaign execution

Strong collaborator who enjoys working cross-functionally to achieve shared goals

Proactive and independent, with the ability to take ownership of projects from start to finish

Passionate and creative communicator, with a talent for crafting engaging copy that resonates with diverse audiences

Genuine interest in mobility and a desire to help communities thrive by improving access to transportation