Wasserman · 2 months ago
Sr. Director, Creative Strategy
Los Angeles, CA
Full-time
Hybrid
Director/ExecutiveWasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. The Sr. Director, Creative Strategy will lead high-level brand strategy and development, collaborate with various teams to create actionable insights, and contribute to new business development efforts.
AdvertisingMarketingSocial MediaSports
Responsibilities
Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects
Scoped Strategy – Leads high-level, long-term brand strategy and evolution of the vision, medium-term communications and campaign planning and shorter-term engagement strategies (i.e. activations strategy, partnership platform, creative strategy, etc.)
Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront and creative set-up– and the transition of new business wins to teams
Establish and Grow the Discipline at Wasserman – Develop the practice and approach to consumer strategy at Wasserman. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent
Keep the team/company on the industry forefront – Identify opportunities for learning and sharing with our team, clients and prospects about innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.)
Qualification
Required
Ability to identify and define business problems, issues, and demonstrate an intuitive ability to discern the most important areas of opportunity
Proactive and curious with an ability to identify and mine potential data sources across the organization and industry
Have strong perspectives on a brand's consumer, category, business strategies and culture
Develop creative strategic solutions that address the client's business challenges/ goals
Strong analytical, problem-solving, skills that can ultimately weave findings into a cohesive and compelling story
Impeccable communications, presentation and listening skills
A proven collaborator who is solution-oriented, organized and detail–oriented
Demonstrated ability to be an effective leader in a cross-functional team environment
Self-motivated, with an aptitude to function in a high-demand, performance-driven environment
Possess an entrepreneurial spirit with natural affinity/appetite for resolving ambiguity
Preferred
Prior experience and/or knowledge in sports, music, and entertainment are a plus
Company
Wasserman
Wasserman provides marketing services to the most iconic sports figures, musical artists, brands, and properties.
Founded in 2002
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Providence Equity Partners
2022-11-01Private Equity
Leadership Team
Sam Alpert
SVP, Marketing - Music
Christa D'Alimonte
Chief Legal Officer
Recent News
Sports Business Journal
2025-12-19
Sports Business Journal
2025-12-17
2025-11-28
Company data provided by crunchbase