Generative Engine Optimization (GEO) Consultant jobs in United States
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Right Side Up ยท 2 months ago

Generative Engine Optimization (GEO) Consultant

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level

Right Side Up is a collective of premium marketing talent trusted by various notable clients to drive growth. They are seeking freelance Generative Engine Optimization (GEO) consultants to assist clients in optimizing their content for AI-powered search and discovery, requiring a mix of brand strategy, content expertise, and technical skills.

AdvertisingFreelanceMarketingMarketplace

Responsibilities

Develop overarching GEO strategies that combine content optimization, syndication, and analytics
Guide clients through brand-level content strategy, shifting from keyword-focused SEO to audience-focused GEO
Create evaluation frameworks for measuring LLM visibility and impact
Build content strategies based on brand segmentation and audience expertise
Develop and produce optimized content specifically designed for AI discovery
Create content that answers the questions your target audience is asking AI assistants
Guide onsite technical optimization to improve content discoverability by LLMs
Collaborate with development teams to implement technical changes
Stay current on evolving best practices for AI content indexing
Develop syndication strategies across Reddit, YouTube, Quora, Discord, and other platforms
Leverage affiliate marketing and organic community building
Execute PR and community engagement initiatives to amplify content reach
Track and measure LLM visibility and brand mentions across AI platforms
Report on GEO impact using specialized tools and analytics
Provide actionable insights for continuous optimization

Qualification

Content strategyTechnical SEOAnalytics mindsetContent syndicationLLM tracking toolsCreative thinkingStrategic thinking

Required

Strong understanding of content strategy and brand positioning
Experience with content syndication across multiple platforms (Reddit, YouTube, Quora, etc.)
Familiarity with technical SEO principles and their application to GEO
Analytics mindset with ability to measure and report on visibility metrics
Creative, strategic thinking over purely quantitative analysis

Preferred

Familiarity with LLM tracking tools (Profound, Scrunch, AirOps, etc.)
Content management and optimization tools
Analytics platforms for measuring AI visibility

Company

Right Side Up

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Right Side Up is a marketing agency that offers digital, offline, and e-commerce marketing services.
dateFounded in 2016
location
Austin, Texas, USA
people-size51-200 employees
web-link
https://rightsideup.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Krystina Rubino
General Manager, Offline Practice
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Tyler Elliston
Founder and Marketing Strategist
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Recent News

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2025-06-21
Bizcommunity
Super Group gets green light to acquire Right Side Up
2024-02-20
Company data provided by crunchbase