Edmentum · 2 months ago
Sr. Product Marketing Manager - Career
United States
Full-time
Remote
Mid, Senior Level
$115K/yr - $125K/yr
5+ years expEdmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. As a Sr. Product Marketing Manager for Career Learning, you'll lead strategic initiatives that connect educators and learners with transformative tools designed to unlock real-world opportunities.
E-LearningEdTechEducationEnterprise Software
Responsibilities
Drive major product launches and initiatives, shaping audience segmentation, positioning, messaging, and activation strategies across multiple channels
Develop and unify positioning and messaging frameworks that connect product, sales, and marketing touchpoints
Transform market research, educator feedback, and usage data into actionable insights that inform product and marketing decisions
Lead integrated campaigns that elevate Edmentum's career-connected learning solutions
Create compelling creative briefs and campaign assets to boost awareness, engagement, and conversion
Analyze campaign performance and engagement metrics to refine strategies and scale successful initiatives
Collaborate with Enablement teams to ensure sales and customer success are equipped with the right tools and messaging
Qualification
Required
5–10 years of product marketing expertise, especially within K–12 education or edtech
A track record of launching and scaling education products with measurable impact
Specialist in go-to-market strategy, positioning, and messaging
Skilled storyteller, able to simplify complex ideas for diverse audiences
Use research, experimentation, and data to inform decisions
Anticipate market shifts and proactively evolve strategy
Resolve complex cross-functional challenges and mentor peers
Lead through influence and empathy, fostering collaboration and inclusivity
Champion experimentation, growth mindset, and calculated risk-taking
Strong organizational, communication, and presentation skills
Thrive in a fast-paced, evolving environment
Willing to take on evolving responsibilities based on business needs
Benefits
Medical, dental, and vision insurance with various plan options
A 401(k) retirement plan with company matching
A flexible Time Away Program
10 paid holidays
2 floating holidays
1 wellness day
A winter office closure at the end of December
Resources to promote wellness
Company
Edmentum
Edmentum provides online learning programs to drive student achievement for academic and career success.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$25M2020-12-01Acquired
2018-04-11Debt Financing· $25M
Leadership Team
Jamie Candee
Chief Executive Officer
Andrew Lippert
Chief Technology Officer
Recent News
Company data provided by crunchbase