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DEPT® · 3 days ago

Creative Strategist, Retail Media

United States

Full-time

Remote

Entry, Mid Level

$65K/yr - $95K/yr

2+ years exp

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands. As a Creative Strategist, you will drive digital advertising performance through strategic creative planning, innovation, and testing while collaborating with various teams to ensure effective communication and execution of creative strategies.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

Responsibilities

Analyze paid media results to generate actionable creative insights and new test hypotheses

Translate data into compelling narratives that inform next-gen creative production

Well-versed in Excel and Google Sheets to analyze data data at scale and build compelling data visualizations

Build and maintain creative testing roadmaps tied to performance KPIs and goals

Prioritize and manage multiple concurrent projects focused on creative performance analysis, creative testing, and media delivery

Proactively communicate with senior leadership and stakeholders both internally and externally

Maintain clear documentation and feedback loops to ensure insights are carried forward, and strategy is aligned toward goals

Own client communication for creative strategy, including weekly updates, test recommendations, and monthly creative reviews

Confidently present and defend creative insights

Develop decks and narratives to guide client decision-making on creative direction

Help ensure alignment and buy-in across internal and external stakeholders

Serve as a subject matter expert and key point of contact for creative POVs across internal and client-facing conversations

Execute and report on creative strategy initiatives for a large-scale global account, with multiple workstreams in motion

Partner closely with internal Media teams and Client teams to develop and execute creative testing plans aligned with client goals

Contribute to DEPT’s thought leadership through case studies, articles, or internal presentations

Help shape and evolve our internal creative strategy processes

Qualification

Creative StrategyData AnalysisPaid Media ManagementPerformance MarketingProject ManagementCross-Functional CollaborationCommunicationPresentation SkillsStorytellingOrganizational SkillsAdaptability