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Insulet Corporation · 2 days ago

Associate Manager, Field Marketing (Hybrid)

Acton, MA

Full-time

Hybrid

Mid, Senior Level

$87K/yr - $131K/yr

5+ years exp

Insulet Corporation is an innovative medical device company dedicated to simplifying life for people with diabetes. The Associate Manager, Field Marketing will support the US Inside Sales Team by developing and executing marketing strategies that drive customer engagement and growth, while collaborating with various stakeholders to ensure alignment and impact.

Health CareMedicalMedical Device

Comp. & Benefits

Responsibilities

Serve as the primary marketing liaison for the Inside Sales Team

Own the development and execution of marketing initiatives including communication templates, digital assets, and promotional messaging tailored to the Inside Sales environment

Collaborate with Inside Sales Training to support the delivery of marketing messaging and tools

Ensure training materials are aligned with current campaigns and product positioning

Lead the creation and management of the Inside Sales feedback loop and advisory board

Gather insights to inform marketing strategy and optimize tools and messaging based on real-time feedback

In partnership with Inside Sales senior leadership and GSCT, contribute to the planning and development of Inside Sales meeting strategy and content

Ensure meetings are aligned with broader sales and marketing goals delivering actionable content

Work closely with franchise marketing, commercial teams, and other internal stakeholders to ensure Inside Sales marketing efforts are integrated and aligned with broader brand and product strategies

Ensure Inside Sales marketing initiatives complement and reinforce Field Sales strategies, creating a unified customer experience across all touchpoints

Define KPIs and reporting mechanisms to measure the effectiveness of Inside Sales marketing initiatives and their contribution to overall sales performance

Qualification

Sales EnablementMarketing StrategyDigital Assets DevelopmentCRM SystemsMedical Device ExperienceCommunicationCross-Functional CollaborationProject ManagementPresentation SkillsDetail-Oriented

Required

Bachelor's Degree in Marketing, Business, or related field

5+ years of experience in sales, marketing, or sales enablement within the medical device/pharmaceutical industry (diabetes preferred)

Strong communication and relationship-building skills at various levels and can work cross-functionally with technical and business professionals

Ability to work autonomously, managing multiple projects in a fast-paced, dynamic environment

Highly proficient in Microsoft PowerPoint and Excel

Strong organization and detail-oriented individual who can handle competing and changing priorities, resources, and time demands

Preferred

Experience supporting Inside Sales teams or similar sales channels

Experience developing marketing materials and digital assets

Familiarity with CRM systems and digital communication platforms

Ability to translate sales feedback into actionable marketing strategies

Experience working with Medical, Legal, and Regulatory review processes

Strong collaboration skills across cross-functional teams

Ability to build and present engaging presentations and digital content

Comfortable working both independently and collaboratively across teams

Experience determining metrics and tracking ongoing ROI for marketing projects to define value of program and modify as necessary to maximize impact

Benefits

Medical, dental, and vision insurance

401(k) with company match

Paid time off (PTO)

And additional employee wellness programs

Company

Insulet Corporation

Glassdoor4.0

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform.

Founded in 2000

Acton, Massachusetts, USA

1001-5000 employees