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Stryker · 2 months ago

Brand Manager - Arthroscopic Visualization

Denver, Colorado

Full-time

Hybrid

Senior Level, Lead/Staff

$100K/yr - $215K/yr

8+ years exp

Stryker Corporation is a leading medical technology company, and they are seeking a Brand Manager for the Arthroscopic Visualization portfolio. The role involves driving growth, positioning, and commercialization strategies for advanced visualization platforms while collaborating with sales leadership and cross-functional teams.

BiotechnologyHealth CareLife ScienceMedicalMedical Device

Growth Opportunities

Responsibilities

Own the U.S. marketing strategy for arthroscopic visualization, aligning with global portfolio teams and commercial leadership

Translate surgeon, facility, and sales insights into actionable positioning, messaging, and go-to-market strategies

Develop annual marketing plans and lead execution across product launches, promotional campaigns, and competitive response

Partner closely with U.S. Sales Leadership to drive portfolio growth and achieve business targets

Create impactful sales tools, training resources, and campaigns to equip reps and strengthen surgeon engagement

Monitor key performance metrics, market share trends, and customer adoption to adjust strategies in real-time

Build relationships with key opinion leaders (KOLs), surgeons, and OR staff to strengthen advocacy and identify unmet needs

Lead advisory boards, cadaveric labs, and clinical marketing initiatives to showcase portfolio value

Conduct win-loss analysis and competitive assessments to sharpen differentiation

Work with R&D, Clinical, Medical Education, and Upstream Marketing to influence pipeline development and ensure future technologies meet U.S. market needs

Partner with other Stryker divisions to drive synergy in surgeon relationships and procedural growth

Qualification

Medical device marketingProduct managementBrand strategy executionArthroscopy experienceProject managementInfluencing skillsCommunication skillsPresentation skills