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Mary Washington Healthcare · 1 month ago

Marketing & Communications Specialist - FT - Days (Hybrid)

Fredericksburg, VA

Full-time

Hybrid

Mid Level

3+ years exp

Mary Washington Healthcare is seeking a Marketing & Communications Specialist who will play a vital role in building brand awareness and recognition. This position involves developing and implementing integrated marketing plans, collaborating with leadership, and creating content for various media platforms.

Health CareHospital

Responsibilities

Develops integrated marketing and communications (IMC) plans for leadership and assigned clients and service lines. IMC plans consider and address project and organizational strategies and goals, client needs, environmental factors, current trends, historical data, and available resources

Presents IMC plans for leadership and assigned clients and service lines

Executes IMC plans in coordination with clients, colleagues, vendors, and other stakeholders. Execution of IMC plans includes but is not limited to writing press releases, media pitches, digital and social media content, and internal communications; consulting vendors for resources and expertise; hosting in-person and virtual special events; engaging in community outreach; managing production of print materials and collateral; supervising the work of vendors and collaborating on execution

Monitors IMC plan performance and regularly report trending data for assigned clients and service lines. Work with leadership in measuring plan performance to support data-driven decisions and achieve optimal results

Collaborates with colleagues and clients throughout the health system and the community to facilitate communication and develop multimedia content for internal and external audiences

Writes, proofreads, and edits content, including but not limited to marketing materials, press releases, blogs, and social media posts

Assumes responsibility for personal and professional development while staying informed of changes in the industry and profession which impact marketing

This position sometimes requires off-hours and weekend shifts to work special events

Qualification

Marketing communicationsSocial media marketingProject managementHealthcare experienceMicrosoft OfficeCustomer serviceInterpersonal skillsCreativityFlexibility

Required

A Bachelor's degree in marketing, communications, business, or healthcare administration is required

A minimum of three (3) years of experience in a marketing-related position

Strong communication, writing, project management, and organizational skills

Working knowledge of and experience using Twitter, Facebook, Instagram, and other social media platforms

Knowledge of Microsoft Word, PowerPoint, and Excel is required

Exceptional customer service skills

Excellent verbal and written communication skills; proofreading and editing skills required

Strong interpersonal and communication skills necessary to positively interact with the public, medical staff, and co-workers

Demonstrate self-motivation, creativity, and flexibility, take a positive approach to diverse environments, and live MWHC values

Constant (67-100% of workday) sitting and use of arms and hands; occasional (0-33% of workday) standing, walking, bending, squatting; ability to lift, push, and pull up to 10 lbs.; auditory and visual skills

Possesses critical thinking and analytical skills

Ability to multi-task

Ability to communicate effectively and collaborate with a multi-disciplinary team