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BlueConic · 2 months ago

Demand Generation Manager

Philadelphia, PA

Full-time

Onsite

Mid Level

$100K/yr - $120K/yr

BlueConic is reinventing how businesses grow by transforming customer data into real-time intelligence and action. As a Demand Generation Manager, you will be responsible for developing and executing programs that generate high-quality leads and accelerate pipeline growth through multi-channel campaigns and collaboration with cross-functional teams.

AnalyticsData IntegrationData VisualizationDatabaseDigital MarketingMarketingPredictive AnalyticsReal TimeSaaSSoftware

Growth Opportunities

Responsibilities

Plan and execute multi-channel demand generation campaigns across digital, paid media, email, and event channels to drive lead acquisition and pipeline growth

Own campaign project management from concept through execution—ensuring timelines, budgets, and deliverables are met with precision and excellence

Oversee digital performance channels (SEO, SEM, paid social, and web) to drive efficient pipeline creation

Collaborate cross-functionally with content marketing, product marketing, and sales to align messaging, audience strategy, and pipeline goals

Manage and optimize the BlueConic website as a core demand channel—partnering with design and web teams to improve conversion paths, landing pages, and overall CRO performance

Support and scale BlueConic’s event marketing efforts, including owned, sponsored, and partner events, to drive engagement and lead generation

Analyze and report on campaign performance, identifying insights to optimize future programs and investments

Leverage marketing automation and CRM systems to improve lead nurturing, scoring, and conversion workflows

Qualification

Demand generationDigital marketingProject managementSEOSEMMarketing automationCRM systemsAnalytical skillsCollaboration skillsProblem-solving skillsGrowth-oriented mindset