Intuit · 6 days ago
Senior Staff Product Manager, Social Marketing (Mailchimp)
Intuit Mailchimp is the leading marketing automation and CRM platform for small and medium businesses. The Senior Staff Product Manager will lead the Social Marketing product pillar, defining and executing an AI-forward vision to enhance small businesses' social media presence and drive measurable customer growth.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Own the Vision & Strategy: Define and drive the multi-year strategy for Mailchimp’s Social Marketing product area, including creation, publishing, optimization, and analytics across major social channels (Meta, LinkedIn, X, TikTok, YouTube, and more)
Lead with AI: Partner with Intuit’s AI and data science teams to embed Generative AI into the end-to-end customer journey — from content ideation and post generation to performance insights and intelligent automation
Deliver Customer Growth: Ensure the social marketing experience directly drives customer outcomes — increased engagement, traffic, lead generation, and sales conversions — by building products that are not only easy to use, but measurably effective
Shape the Ecosystem: Define how social marketing connects across Mailchimp’s core surfaces (email, websites, analytics, commerce) to deliver a unified, AI-powered marketing platform. Champion Customer Empathy: Lead discovery efforts, synthesize customer insights, and translate them into differentiated, customer-backed solutions that simplify marketing for time-constrained small business owners
Drive Platform Scale: Build a robust, reliable, and extensible publishing and analytics infrastructure capable of supporting millions of social interactions and third-party integrations
Influence Across Intuit: Act as a thought leader on AI-driven social marketing strategy, partnering with other product leaders across Intuit to define how AI and automation shape the future of customer growth experiences
Mentor & Inspire: Guide and mentor junior PMs and cross-functional partners, fostering a culture of innovation, collaboration, and measurable impact
Qualification
Required
8+ years of product management experience, with at least 3+ years in a senior or staff-level leadership capacity
Proven success leading large-scale social or social ads products, ideally with complex integrations, that deliver strong measurable business outcomes
Deep understanding of social media ecosystems, APIs, publishing workflows, and content performance analytics
Experience driving AI/ML-powered products — particularly in automation, content generation, or marketing optimization
Strong product vision paired with a rigorous, data-driven approach to prioritization, experimentation, and measurement
Exceptional leadership and communication skills — able to influence at executive levels and rally teams around ambitious goals
Passion for helping small businesses thrive through intelligent marketing and automation
Preferred
Familiarity with Generative AI (LLMs), content intelligence systems, or AI/ML lifecycle management
Demonstrated thought leadership in social or marketing platform innovation
Proven ability to scale products globally, ensuring reliability, compliance, and performance across markets
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Recent News
2026-01-09
Small Business Trends
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