Bio-Techne ยท 9 hours ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$133K/yr - $219K/yr
10+ years expBio-Techne is a company focused on enabling cutting-edge research in Life Sciences and Clinical Diagnostics. They are seeking a strategic and results-driven Senior Product Marketing Manager to lead global marketing efforts for their ImmunoAssay portfolio, developing go-to-market strategies and driving customer engagement.
BiotechnologyGeneticsManufacturingMedicalMedical Device
Responsibilities
Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives
Craft compelling value propositions, competitive positioning, and messaging frameworks
Design, build and execute high-impact go-to-market (GTM) campaigns/programs to drive revenue growth in key customer segments like immuno-oncology, cell and gene therapy, neuroscience and drug development
Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers
Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities
Translate customer needs into actionable insights that inform product and marketing decisions
You will be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, and critical market success factors
Lead campaign development for new product launches, and demand generation initiatives in collaboration with regional marketing and commercial teams
Work closely with digital marketing, brand and marcom teams to ensure seamless execution of marketing programs
Partner with R&D and product management to guide new product development and lifecycle management
Collaborate with product management and scientific applications teams to develop and promote high-value content including testimonials, seminars, webinars, posters, and sales tools for new and existing products
Develop and deliver product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials
Develop relevant content across the marketing funnel; deploy via multiple channels that align with customer journeys
Maintain campaign/program KPI and metrics dashboards, perform pipeline analysis and analyze demand generation trends regularly reporting on the effectiveness of marketing activities. Adjust tactics as needed to maximize performance
Manage marketing budgets and optimize the promotional mix on campaigns/programs to achieve a high return on investment
Qualification
Required
Bachelor's degree in Biology, Biochemistry or related discipline
10 years of experience in the life sciences industry with at least 5 years in a product marketing function
Experience in product marketing for immunoassays and within clinical or pre-clinical sectors
Able to develop and communicate the unique value and promise that Bio-Techne products offer to life science research customers
Able to understand, integrate and synthesize insights across customers, competitors, business areas and markets to inform customer-centric campaigns for our instrument portfolio
Able to develop and execute multi-channel customer-centric marketing programs to achieve business objectives
Experience in developing successful lead generation initiatives using multi-channel strategies to drive funnel fulfillment
Able to work effectively in a fast growing, highly collaborative environment
Demonstrated ability to get things done, build consensus, resolve conflict, and solve tough business problems, working in concert with others
Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels
Preferred
Advanced degree or MBA
Benefits
Medical
Dental
Vision
Life
Short-term disability
Long-term disability
Pet
Legal and ID shield
401k plans
Employee stock purchase plan (ESPP)
Health Saving Account (HSA)
Flexible Spending Account (FSA)
Dependent Care FSA
Mentorship
Promotional opportunities
Training and development
Tuition reimbursement
Internship programs
Employee resource groups
Volunteer paid time off
Employee events
Charity drives
Paid holidays
Paid time off
Paid parental leave
Company
Bio-Techne
Bio-Techne is a supplier of tools for life science research, therapeutic manufacturing, and clinical diagnostics.
1001-5000 employees
H1B Sponsorship
Bio-Techne has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (4)
2022 (9)
2021 (6)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
unknown1989-05-19IPO
Leadership Team
Kim Kelderman
President and CEO
Gary Latham
Chief Technology Officer
Recent News
2025-12-24
2025-12-13
Company data provided by crunchbase