WISC-TV · 2 months ago
Digital & Connected TV Sales Executive
Alpena, MI
Full-time
Hybrid
Mid Level
$35K/yr - $60K/yrWISC-TV is an innovative company focused on digital advertising and Connected TV. They are seeking a Digital & Connected TV Sales Executive to drive revenue through dynamic digital ad solutions and collaborate with local businesses to optimize their marketing strategies.
Broadcasting
Responsibilities
Lead with digital: build strategic, data-driven campaigns across CTV, OTT, streaming audio, programmatic, and social platforms
Identify new prospects and present forward-thinking marketing strategies tailored to their digital goals
Collaborate with internal teams to deliver impactful campaigns and optimize client results
Maintain a working knowledge of linear TV offerings to supplement digital campaigns when appropriate
Stay current with trends in digital advertising and streaming technology
Consistently meet and exceed digital revenue goals
Qualification
Required
Demonstrated success in digital advertising sales, particularly CTV/OTT and streaming media
Deep understanding of digital metrics, targeting, attribution, and campaign strategy
Strong communication, storytelling, and consultative selling skills
Comfort working in a fast-paced, evolving media landscape
Preferred
Familiarity with the Alpena, Michigan market is a plus
Experience with traditional TV advertising is welcome, but not required
Benefits
High-earning potential with uncapped commissions
Monthly allowances for cell phone and gas
Full benefits package including medical, dental, vision, and life insurance.
Paid time off, holidays, and 401(k) with company match
Supportive culture with ongoing digital sales training and career development
Company
WISC-TV
WISC-TV is a TV station operating in Madison and Southern Wisconsin.
Founded in 1956
51-200 employees
Funding
Current Stage
Growth StageRecent News
2024-11-20
Company data provided by crunchbase