Airwallex · 2 months ago
Senior Manager, Marketing Portfolio and Analysis
US - San Francisco
Full-time
Onsite
Senior Level, Lead/Staff
$138K/yr - $210K/yr
8+ years expAirwallex is a unified payments and financial platform for global businesses, empowering over 150,000 businesses worldwide. They are seeking a strategic, data-driven marketing leader to oversee portfolio management, performance insights, and investment optimization across their U.S. performance marketing programs.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Own the U.S. paid media reporting, trade-off, investment portfolios insights and framework — guiding where and how budgets are deployed across channels, funnels, and audiences
Build scalable reporting and synthesized global analysis to help support management of budget pacing, forecasting, and scenario models that align spend to pipeline, CAC, and ROI goals
Partner with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI scenarios
Identify portfolio-level opportunities and trade-offs — shifting investment based on marginal efficiency and saturation signals
Lead ongoing spend optimization check-ins (weekly and monthly) to ensure dollars are driving measurable business outcomes across stages of the funnel
Anchor on North Star metrics and reporting structure for performance marketing efficiency (CAC, LTV:CAC, ROI, payback period, MQL-to-pipeline conversion, etc.)
Partner with Data, Analytics, and RevOps to ensure campaign data integrity across Salesforce, Marketo, and ad platforms
Build and maintain dashboards and scorecards (in Looker, Tableau, or BigQuery) that provide real-time visibility into performance
Own monthly business reviews (MBRs) and quarterly performance readouts with marketing and leadership stakeholders
Work cross-functionally to improve data capture, attribution, and channel-level insight granularity
Conduct deep-dive analyses to evaluate channel performance, cohort efficiency, and incremental impact
Partner with channel leads (SEM, Paid Social, Display) to identify efficiency drivers and recommend actionable optimizations
Run what-if and sensitivity analyses to inform investment decisions under different pipeline or efficiency scenarios
Translate complex data sets into clear narratives and executive-ready insights
Collaborate with Global Performance Strategy, Regional Marketing, and Finance on annual and quarterly planning
Partner with Data Science and Attribution teams to evolve incrementality testing, MMMs, and performance modeling
Ensure marketing investment decisions are informed by pipeline contribution and revenue data from Salesforce
Serve as the center of excellence for financial discipline, pacing governance, and performance accountability across paid media
Advanced proficiency with Excel / Google Sheets for budget modeling, pacing, and scenario planning
Strong experience with data visualization and BI tools (Looker, Tableau, Power BI, or Data Studio)
Hands-on familiarity with Salesforce (SFDC) and Marketo for campaign data validation and pipeline attribution
Experience querying or analyzing data from BigQuery, Snowflake, or SQL databases
Understanding of digital channel data structures (Google Ads, LinkedIn, Meta, DSPs) and their integration with CRM and BI systems
Comfort working across attribution models (last touch, MTA, MMM, incrementality) and translating findings for non-technical stakeholders
Qualification
Required
8+ years of experience in performance marketing, marketing analytics, or growth finance, ideally within B2B SaaS or fintech
Proven success in building detailed, streamlined and scalable models for optimizing for efficiency and pipeline outcomes
Strong understanding of marketing funnel dynamics, from awareness to closed-won revenue
Excellent communication and executive-presentation skills; able to influence cross-functional decision-making
Deep comfort working with ambiguity, connecting disparate data sources, and building clarity through structure
Bachelor's degree in Business, Marketing, Economics, or Data Analytics (MBA a plus)
Advanced proficiency with Excel / Google Sheets for budget modeling, pacing, and scenario planning
Strong experience with data visualization and BI tools (Looker, Tableau, Power BI, or Data Studio)
Hands-on familiarity with Salesforce (SFDC) and Marketo for campaign data validation and pipeline attribution
Experience querying or analyzing data from BigQuery, Snowflake, or SQL databases
Understanding of digital channel data structures (Google Ads, LinkedIn, Meta, DSPs) and their integration with CRM and BI systems
Comfort working across attribution models (last touch, MTA, MMM, incrementality) and translating findings for non-technical stakeholders
Preferred
Experience in a global marketing organization supporting multiple regions and segments
Familiarity with MMM, incrementality testing, and marketing mix modeling methodologies
Knowledge of data warehouse structures and ETL processes supporting marketing analytics
Experience building or maintaining automated pacing and performance reporting tools
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
2026-01-11
Mobile World Live
2026-01-06
2026-01-06
Company data provided by crunchbase