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Red Bull · 2 days ago

Brand Development Specialist (On & Off Premise Non-Traditional)

New York, NY

Full-time

Onsite

Entry Level

$69K/yr - $104K/yr

1+ years exp

Red Bull is seeking a Brand Development Specialist to enhance product visibility and drive sales growth within the Queens territory. The role involves conducting account audits, gathering insights, and managing relationships with various stores to improve brand presence and optimize product availability.

Food and BeverageWholesale

Culture & Values

Responsibilities

Perform daily account audits by assessing a store's current beverage inventory to evaluate the overall state of the business, identify whether our products are being sold, and determine future potential

Gather key insights such as beverage availability, energy drink stock levels, current distribution methods, product sourcing (including if/where the store is purchasing Red Bull), pricing information, distribution preferences, and any challenges or gaps in operation

Develop a clear understanding of a store's operations to enable informed decisions that enhance performance

This information will help reconcile our existing account portfolio, analyze market conditions and dynamics, and support the creation of future business cases

Provide actionable insights to identify improvement opportunities, such as optimizing SKU availability or enhancing cold equipment usage

Follow up with stores to ensure the successful implementation of recommended changes

You will provide feedback and recommendations to the leadership team regarding competitive threats and business opportunities, while also completing all necessary administrative tasks

You will utilize audit tools to report on in-store metrics

Performing management-assigned tasks, identifying alternative market routes for potential future distribution agreements, and working locally to finalize and accelerate distribution processes will be essential for success in this role

You will take charge of a designated account base within a specified geographic area, which includes traditional On-Premise and Off-Premise stores as well as Non-Traditional outlets

You will build strong relationships with new customers on assigned routes, ensuring premium execution in outlets according to the channel and segment strategy

You will enhance execution standards by prioritizing the availability of the appropriate product assortment

Visits to accounts based on routing Survey completion Follow-up appointments Cold call visits: visiting stores off-route (opportunity) Asset tagging using the PAT app

Conduct a comprehensive audit within the assigned territory

Improve SKU availability, focusing on the Core 4 (ED, SF, Sea Blue, Yellow)

Ensure competitive pricing by utilizing SRPs and EDLPs

Enhance in-store execution and boost brand visibility

Objectives include: completing weekly calls, opening new accounts, acquiring new points of distribution, securing Core stores with ED/SF, and ensuring the availability of chilled products

Qualification

Beverage industry experienceCommercial awarenessAudit tools proficiencyCustomer relationship buildingBasic commercial mathematicsBachelor's degreeEnglish proficiencyBilingual Spanish-speaking