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CBS News and Stations · 8 hours ago

Account Executive

Los Angeles, CA

Full-time

Onsite

Senior Level

$175K/yr - $200K/yr

5+ years exp

CBS News and Stations is part of Paramount, dedicated to delivering quality journalism and entertainment. The Account Executive will be responsible for driving advertising sales and maintaining client relationships while developing strategies to increase revenue across various platforms.

Entertainment

Responsibilities

Drive linear and streaming advertising sales across the CBS News & Stations Group

Leverage established linear and digital agency relationships in the LA market and surrounding territories

Maintain and grow direct client relationships in the LA market and surrounding territories

Develop quarterly and annual plans to drive revenue and increase market share across all station platforms

Prepare accurate sales forecasts on a weekly and quarterly basis

Prospect, develop, and maintain new, non-traditional linear and streaming revenue opportunities

Understand client needs and collaborate with internal teams to create customized, integrated solutions

Form relationships across internal departments including sales, integrated marketing, traffic, and finance, as well as with external vendors

Partner with Account Manager to manage campaign execution from pre-sale through post-recap

Stay informed on market trends and adapt to changes in the linear and streaming business

Sell and attend station-sponsored community events

Maximize revenue during tentpole events (e.g., sports and specials)

Perform other duties as assigned

Qualification

Sales experienceConsultative sellingMulti-platform salesMarketing skillsClosing skillsPresentation skillsRelationship managementWide Orbit proficiencyStrata proficiencyMicrosoft Excel proficiencyTeam mentoringWritten communicationVerbal communicationDetail-orientedProject management