Signet Jewelers · 2 weeks ago
Vice President, CRM & Lifecycle Marketing
Irving, TX
Full-time
Hybrid
Director/Executive
10+ years expSignet Jewelers is the world's largest retailer of diamond jewelry, and they are seeking a dynamic and strategic Vice President of CRM & Lifecycle Marketing. This role will lead the enterprise approach to customer retention and personalized engagement across multiple brands, focusing on maximizing lifetime value through data-driven lifecycle programs.
E-Commerce PlatformsJewelryRetail
Responsibilities
Develop and lead a multi-brand CRM strategy that deepens relationships, increases retention, and maximizes lifetime value
Design the full customer lifecycle — from onboarding and engagement to loyalty, win-back, and advocacy
Partner with brand and eCommerce teams to tailor CRM journeys that reflect each brand’s identity while leveraging shared enterprise tools and data
Establish a continuous test-and-learn roadmap to optimize performance and conversion
Evolve Signet’s loyalty and membership programs to align with brand and business strategies, driving engagement and advocacy
Translate customer insights into compelling offers, experiences, and value propositions that build emotional connection and long-term loyalty
Collaborate with Analytics and Martech teams to define segmentation, personalization models, and trigger-based marketing
Ensure CRM platforms are fully integrated across eCommerce, retail, and service channels for seamless experiences
Oversee customer data governance and evolution to ensure responsible, relevant, and high-impact personalization
Lead a high-performing team spanning CRM strategy, campaign management, loyalty, and operations
Partner cross-functionally with Analytics, Media, Brand, and eComm teams to create connected customer experiences across paid, owned, and earned channels
Serve as the enterprise champion for lifecycle marketing — embedding retention KPIs (CLV, churn, repeat rate, ROI) into every decision
Growth in Customer Lifetime Value (CLV)
Improved retention and repeat purchase rates
CRM-driven revenue and engagement (email/SMS/app)
Loyalty program growth and participation
Conversion and incremental revenue from CRM initiatives
Qualification
Required
10+ years leading CRM, lifecycle, or loyalty marketing — ideally within multi-brand retail or consumer sectors
Demonstrated success driving measurable growth through personalization and retention programs
Hands-on expertise with CRM ecosystems (Salesforce, Adobe, Braze, Iterable, or similar)
Skilled at connecting data, insight, and creativity to deliver customer-first experiences
Comfortable driving transformation in complex, matrixed environments
Bachelor's degree in Marketing, Business, or related field
Preferred
MBA preferred
Company
Signet Jewelers
Signet Jewelers engages in the retail sale of jewelry and watches in the United States, the United Kingdom.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$625.27MKey Investors
Leonard Green & Partners
2016-08-25Post Ipo Equity· $625.27M
2008-09-11IPO
Leadership Team
J.K. Symancyk
Chief Executive Officer
Colleen Rooney
Chief Corporate Affairs & Sustainability Officer
Recent News
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2025-12-10
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