Publicis Communications · 2 months ago
Manager, Data Science (Advanced Media Analytics)
New York, New York
Full-time
Hybrid
Mid Level
$87K/yr - $137K/yr
3+ years expPublicis Communications is a global media agency that focuses on enhancing brand engagement through innovative strategies. The Manager of Data Science will be responsible for creating custom modeled audiences, conducting audience analysis, and translating complex data into actionable insights for clients.
Marketing & Advertising
Responsibilities
Assist clients in implementing clean room strategies and leveraging new technologies
Under the guidance of the Associate Director, assist the development and implementation of propensity models using machine learning for net new audiences and audience refreshes
With the help of the Audience Design team, assist in identifying the attributes for custom audience creation
Perform QA and troubleshooting on 1P onboarded data to ensure match rate alignment with client systems
Contribute to the improvement of internal modeling practices for more efficient core hour usage and activation
Conduct audience analysis on 1P customer segments and collaborate with internal teams to present findings
Maintain and execute Python scripts to organize data for more streamlined analysis
Translate technical concepts into actionable strategies for non-technical stakeholders in presentations
Support the design of statistically sound tests to minimize bias and ensure reliable results
Contribute to the development and implementation of a test-and-learn roadmap to enhance strategies and drive data-driven decision-making
Stay informed about evolving media trends, sharing relevant insights with internal and client teams
Create deliverables aligned with project roadmaps and client expectations
Provide consultative support to clients on data science deliverables and analytics strategies
Build presentations to convey the importance, findings, and actionable takeaways from analyses
Assist the analytics team in audience performance reporting and insights
Qualification
Required
3–5 years of experience in advertising, marketing, or data science field
Proficiency in SQL, Python, and statistical modeling techniques
Familiarity with experimental design, statistical significance, and machine learning concepts
Understanding digital media buying, KPI development, and programmatic audience buying
Strong analytical and critical thinking skills with a track record of actionable insights
Excellent written and verbal communication skills, with the ability to present to both technical and non-technical audiences
Experience working with cloud-based data services (e.g., AWS, Redshift)
Proven ability to manage deadlines and collaborate within cross-functional teams
Preferred
Media agency experience preferred
Quantitative educational background (degree in Statistics, Data Science, or related field nice to have)
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Communications
Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.
Founded in 1926Paris, FR
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Steve Shames
Chief Marketing Officer, Publicis Creative Group
Ted Thompson
Executive Client Partner
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