TimelyCare · 3 hours ago
Senior Marketing Automation Specialist
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $105K/yr
5+ years expTimelyCare is seeking a proactive and detail-oriented Senior Marketing Automation Specialist to execute and orchestrate integrated marketing campaigns across key platforms. The role involves collaborating with various teams to deploy and optimize multi-channel campaigns, manage audience engagement, and utilize AI tools for enhanced marketing efforts.
EmailHealth CareHigher EducationHospitalMedicalmHealth
Responsibilities
Operate and optimize HubSpot for email marketing, workflow automation, lead nurturing, audience segmentation, and ensuring data accuracy and platform optimization
Manage Qualified, ensuring proactive engagement with website visitors via AI chat, supporting lead conversion efforts, and enabling sales triggers
Execute account-based experiences and advertising through 6sense, leveraging AI insights for targeting, orchestration, advertising optimization, and personalization
Translate campaign briefs into executable assets across email, web, digital ads, and ABM platforms
Own the hands-on execution of email campaigns, nurture sequences, workflows, and landing page experiences
Ensure campaign assets and messaging are consistent and aligned across channels, including social, digital, and event/webinar-based touchpoints
Collaborate with the digital team to develop landing pages, paid social ads, and paid advertising campaigns
Work with the social media team to align posts with ongoing growth campaigns for consistent messaging and engagement
Manage the marketing calendar to ensure campaign schedules, launches, and key milestones are clearly planned, communicated, and aligned across teams
Collaborate with campaign strategists to align execution plans with broader marketing objectives
Partner with the marketing ops analyst to design and implement A/B tests, performance tracking, and optimization plans across programs
Monitor and report on performance, delivering detailed reports, actionable insights, and tactical recommendations
Identify and recommend process improvements to enhance operational workflows, ensuring efficiency and consistency across campaigns
Build, maintain, and refine target audience segments for key campaign motions
Manage segmentation strategies to support high engagement, conversion rates, and pipeline acceleration
Continuously refine targeting and personalization tactics based on platform intelligence and performance data
Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field preferred
5+ years of experience in marketing automation, campaign execution, or a similar role, preferably in a B2B environment
Proficiency in managing marketing platforms: HubSpot and 6sense required
Qualified preferred
Strong analytical skills with the ability to interpret data and provide actionable insights
Excellent organizational and project management skills, with the ability to manage multiple tasks and meet deadlines
Effective communication skills and the ability to collaborate across teams
Familiarity with A/B testing, audience segmentation, and performance reporting
Benefits
Paid Company Holidays + No work on your birthday!
Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
Variable bonus eligibility on a quarterly basis
Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
Company-paid group Life Insurance + Company-paid Short Term Disability
Concierge benefit support services
401(k) with employer match
Free access to TimelyCare virtual medical and mental health support
Mission-Driven Purpose with a Supportive Team Culture
Company
TimelyCare
TimelyCare is higher education's most trusted virtual health and well-being provider.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$65.65MKey Investors
JMI Equity
2021-01-26Series B· $60M
2019-07-15Series A· $4.4M
2017-12-15Seed· $1.25M
Leadership Team
Cortney Johnson
Chief Operating & Financial Officer
Noel Geren
Chief Innovation Officer
Recent News
Behavioral Health Business
2025-08-23
Company data provided by crunchbase