Manager, Consumer Communications (White Claw – Social) jobs in United States
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Mark Anthony Group · 6 days ago

Manager, Consumer Communications (White Claw – Social)

Mark Anthony Group is an entrepreneurial drinks company known for its innovative approach and iconic beverage brands like White Claw. The White Claw Social Manager will lead the brand’s social and communications strategy, creating engaging content and managing influencer programs to enhance brand presence and cultural relevance.

Food and Beverage
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Growth Opportunities

Responsibilities

Lead and Oversee White Claw’s Social Strategy & Content: Develop and execute social strategies that deliver measurable business results, managing White Claw’s presence across platforms through the creation of shareable content and a consistent, authentic brand voice
Oversee Influencer Strategy: Design and execute influencer programs that foster strong relationships, drive engagement, and amplify White Claw’s cultural relevance
Thought Leadership: Develop forward-thinking POVs on social and digital trends, emerging technologies (including AI), and platform innovations to keep the brand at the forefront of culture
Agency and Partner Management: Lead agency and cross-functional relationships to ensure alignment, creativity, and seamless execution across multiple workstreams
Budget Oversight: Manage communications and influencer budgets strategically to maximize efficiency, innovation and overall impact

Qualification

Social media strategyInfluencer managementCultural trend analysisAgency managementBudget managementProactive approachLeadership skillsCollaborative mindset

Required

Bachelor's Degree & 5—7 years of social media experience, ideally within the alc/bev category
Proven experience working in a fast-paced, high-growth global brand environment
Deep knowledge of social platforms, analytics, and social listening tools, with an understanding of how to turn insights into action
Strong grasp of cultural trends and the ability to translate them into meaningful, brand-building opportunities
Experience managing agencies, budgets, and cross-functional partners to deliver integrated programs
Strong leadership skills with the ability to take full ownership of workstreams from strategy through execution
A collaborative, team-oriented mindset, working effectively across stakeholders
Highly proactive and solutions driven, with a bias for action and continuous improvement

Benefits

Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth

Company

Mark Anthony Group

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Mark Anthony Group of Companies is one of North America’s most diversified and successful private beverage companies