TimelyCare · 1 day ago
Marketing Systems and Analytics Manager
United States
Full-time
Remote
Mid Level
$120K/yr - $135K/yr
3+ years expTimelyCare is seeking a Marketing Systems & Analytics Manager to optimize and integrate the marketing technology stack to drive performance and revenue growth. This role involves collaboration between marketing, RevOps, and data teams to enhance demand generation and data-driven decision-making across the organization.
EmailHealth CareHigher EducationHospitalMedicalmHealth
Responsibilities
Own the strategy, optimization, and management of the marketing technology stack: 6sense, HubSpot, Salesforce, Qualified, and Salesloft
Drive utilization, integration, and alignment of tools to support marketing and sales workflows
Oversee marketing system execution, ensuring efficiency, accuracy, and best practices in lead management, lead scoring, routing, and funnel design
Define, maintain, and continuously improve the marketing funnel framework and lifecycle stage definitions
Educate and train the marketing team on tool adoption and data-driven workflows to maximize value from the tech stack
Develop and maintain advanced marketing performance reporting dashboards across campaigns, pipeline, and revenue contribution
Own forecasting and planning models to support marketing leadership in setting and tracking goals
Deliver campaign performance analysis, pipeline reporting, and attribution modeling to evaluate marketing impact
Support financial reporting, including ROI, CAC, and LTV analysis
Provide data-driven insights and actionable recommendations to marketing leaders and stakeholders for weekly, monthly, quarterly, and board-level reviews
Champion and operationalize AI tools and automation across the revenue marketing organization
Proactively identify opportunities to leverage AI for efficiency, analytics, and performance improvement
Enable, educate, and train the marketing team on practical AI use cases within workflows
Partner closely with RevOps and Data & Analytics to ensure alignment across systems, data integrity, and unified reporting
Serve as a member of the Data Hygiene Committee, driving system accuracy, data cleanliness, and compliance
Collaborate cross-functionally to ensure end-to-end visibility from marketing efforts to revenue outcomes
Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals
Qualification
Required
3+ years of experience in marketing systems, operations, or analytics roles with direct ownership of MarTech strategy and reporting
Hands-on experience with 6sense, HubSpot, Salesforce, Qualified, and Salesloft (or comparable platforms)
Proven ability to translate marketing and business goals into technical solutions and measurable KPIs
Advanced reporting and data analysis skills (e.g., Excel, Tableau, Looker, or similar BI tools)
Strong understanding of B2B SaaS marketing funnels, attribution, and performance metrics
Excellent communicator with the ability to synthesize insights and recommendations for executives and peers
Proactive, positive, and high-energy team player with a growth mindset
Preferred
Experience managing complex marketing and sales system integrations
Familiarity with predictive analytics, AI-driven marketing tools, and lead scoring models
Strong project management and change management capabilities
Comfort working in a dynamic, fast-paced, data-driven environment
Benefits
Paid Company Holidays + No work on your birthday!
Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
Variable bonus eligibility on a quarterly basis
Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
Company-paid group Life Insurance + Company-paid Short Term Disability
Concierge benefit support services
401(k) with employer match
Free access to TimelyCare virtual medical and mental health support
Mission-Driven Purpose with a Supportive Team Culture
Company
TimelyCare
TimelyCare is higher education's most trusted virtual health and well-being provider.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$65.65MKey Investors
JMI Equity
2021-01-26Series B· $60M
2019-07-15Series A· $4.4M
2017-12-15Seed· $1.25M
Leadership Team
Cortney Johnson
Chief Operating & Financial Officer
Noel Geren
Chief Innovation Officer
Recent News
Behavioral Health Business
2025-08-23
Company data provided by crunchbase