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Arrow Components · 2 months ago

Senior Campaign Marketing Manager - SiliconExpert

Denver Metropolitan Area

Full-time

Onsite

Senior Level, Lead/Staff

$117K/yr - $143K/yr

10+ years exp

Arrow Electronics is seeking a highly motivated and experienced Senior Marketing Manager to join their dynamic Arrow Supply Chain marketing team, focusing on supporting SiliconExpert. This role is pivotal in driving the success of marketing campaigns targeted at supply chain professionals, engineers, and compliance managers, involving campaign development, execution, and data-driven strategy optimization.

Computer Software

Responsibilities

Create and manage a detailed campaign calendar that aligns with SiliconExpert’s product roadmap, industry events, and typical industry cycles

Develop compelling content, promotional strategies, and marketing plans to drive lead generation and brand awareness

Ensure campaigns are tailored to the needs of supply chain professionals, engineers, and compliance managers

Oversee the end-to-end execution of marketing campaigns, ensuring timely delivery and alignment with strategic goals

Collaborate with cross-functional teams, including product management, sales, and the broader marketing team, to ensure campaign success

Leverage data analytics to measure campaign performance and ROI

Continuously optimize campaigns based on insights and feedback to improve effectiveness

Monitor industry trends and competitor activities to inform marketing strategies

Work closely with the Arrow Supply Chain marketing team to ensure alignment and consistency across all marketing efforts

Communicate campaign results and insights to stakeholders, providing actionable recommendations for future initiatives

Qualification

Campaign managementLead generationData analyticsHubSpotSalesforceProject managementSupply chainComplianceCommunication skillsCollaboration skillsAttention to detail