Leaf Home · 12 hours ago
Director On-Location Marketing, Emerging Products
Hudson, OH
Full-time
Onsite
Director/Executive
10+ years expLeaf Home is a leading provider of branded home services and products, dedicated to transforming complex home improvement projects into achievements. The Director of On-Location Marketing, Emerging Products is responsible for developing and executing innovative marketing strategies to drive brand growth and engagement in new markets, while also leading a high-performing marketing team.
Consumer Goods
No H1B
Responsibilities
Develop and execute go-to-market strategies for emerging markets, defining audiences, positioning, and on-site experience models
Plan, budget, and oversee localized marketing campaigns that align with the overall brand strategy
Partner with operations and store/venue leaders to ensure consistent, high-quality brand execution across all activations
Collaborate with analytics teams to define success metrics and measure performance against key objectives
Build, mentor, and lead a high-performing marketing team focused on emerging markets
Manage program budgets and allocate investments based on ROI and strategic priorities
Qualification
Required
Bachelor's degree or a Combination of education, training, and experience
10+ years of progressive marketing experience, including at least 3 years in a leadership role overseeing field, retail, or experiential marketing
Proven success in developing and executing go-to-market strategies for new markets, products, or locations
Strong experience collaborating cross-functionally with operations, analytics, and creative teams to deliver integrated campaigns
Demonstrated ability to lead and develop high-performing teams in a fast-paced, evolving environment
Experience managing marketing budgets and optimizing spend based on performance metrics and ROI
Experience in multi-location or consumer-facing industries
Proficiency using Microsoft Office Suite
Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)
Preferred
Experience in the home improvement/construction industry
Advanced degree in marketing, business, or a related field
Experience launching marketing initiatives for emerging products or new market segments on a national or regional scale
Benefits
Industry-best compensation packages
Fully paid health, dental, and vision insurance
401k with company match
Paid time off including paid parental leave
Individualized career development programs
On-demand lunch program
Childcare assistance
Free gym membership
Employee assistance programs, including legal, financial planning, and counseling
Employee discount marketplace
Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee
Company
Leaf Home
Leaf Home is a trusted partner in providing homeowners and their families safety.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Ares ManagementApollo Funds
2025-09-08Private Equity
2025-09-08Debt Financing
Leadership Team
Scarlett O'Sullivan
Chief Financial Officer
Rocco Mango
President & COO
Recent News
2025-11-14
Company data provided by crunchbase