GSW, powered by Syneos Health · 4 days ago
Associate Creative Director, Copy
GSW, powered by Syneos Health, is a full-service healthcare communications agency that creates personalized brand experiences. The Associate Creative Director, Copy will lead the voice and messaging across campaigns, collaborating with cross-functional teams to deliver compelling content that resonates with healthcare professionals and patients.
AdvertisingHealth Care
Responsibilities
Serve as the creative lead and 'owner' of copy across assigned brands and campaigns
Partner with art directors on brand and concept development, ensuring cohesive visual and verbal storytelling
Lead the development of long-form and short-form content, maintaining brand tone, consistency, and regulatory compliance (MLR)
Collaborate with UX, Tech, and CX teams to align content with user experience and platform requirements
Provide strategic input and creative leadership in client meetings and presentations
Participate in market research and message testing to refine promotional content
Mentor and manage copywriters, fostering a culture of creativity and collaboration
Qualification
Required
Bachelor's degree in advertising, marketing, communications, English, journalism, or a related field
8–10 years of experience in an agency setting, with at least 6 years in pharmaceutical copy leadership
Exceptional copywriting, storytelling, and communication skills
Proven ability to manage cross-functional teams and mentor creative talent
Strong conceptual thinking and ability to connect abstract ideas into compelling narratives
Deep understanding of social platforms (e.g., X/Twitter, Instagram, YouTube) and emerging cultural trends
Experience navigating regulatory processes and medical/legal review (MLR)
Ability to quickly grasp complex medical and technical content and translate it into clear, engaging messaging
Company
GSW, powered by Syneos Health
GSW, powered by Syneos Health, is a full-service communications agency that goes beyond advertising to create personalized brand experiences with a focus in health and wellness.
Funding
Current Stage
Late StageCompany data provided by crunchbase