Takeda · 3 days ago
Director, Omnichannel Marketing & Media
Cambridge, MA
Full-time
Onsite
Director/Executive
$174K/yr - $274K/yr
8+ years expTakeda is a leading pharmaceutical company, seeking a Director of Consumer Omnichannel Marketing & Media to lead their integrated marketing and media strategy for an upcoming launch. The role involves strategic leadership, innovation, and team management to enhance patient experiences and drive brand success.
BiotechnologyHealth CareManufacturingMedicalPharmaceutical
Responsibilities
Own the consumer omnichannel marketing and media strategy for the launch — ensuring an integrated ecosystem across paid, owned, and earned channels including television, social media, CTV, CRM, website, display etc
Partner closely with Consumer & HCP Marketing on annual marketing planning, ensuring media strategy alignment with brand objectives
Translate brand objectives into data-driven, full-funnel media strategies that engage patients and caregivers throughout their journey
Partner closely with Consumer Marketing to ensure campaign and message pull-through across all media channels
Identify and implement digital innovations (e.g., personalization, modular content, AI-enabled CRM, interactive tools) to enhance the patient experience
Evaluate performance through campaign measurement frameworks and optimize based on ROI, media mix modeling, and digital analytics
Identify and implement advanced analytics and precision targeting solutions to reach priority patient segments
Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting
Manage agency relationships and significant media/OPEX budgets, ensuring efficient investment and measurable impact
Drive excellence across omnichannel execution areas, including CRM, patient journey design, website strategy, and experience tools (e.g., doctor finder, chatbots, patient apps)
Lead and mentor a high-performing team, fostering development, innovation, and collaboration
Qualification
Required
Bachelor's degree
8-10 years of progressive marketing experience, including significant pharma consumer and digital marketing expertise
Minimum 3+ years marketing experience within the pharmaceutical industry
Proven leadership of large, complex media planning and buying initiatives across digital and traditional channels
Deep understanding of patient journeys and omnichannel consumer engagement
Demonstrated success using data and analytics to optimize performance and inform strategy, including innovative patient targeting solutions
Experience leading cross-functional and agency teams and managing large budgets
Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders
Preferred
MBA
Prior pharma launch experience
Commercial experience in dermatology or immunology an asset (e.g., Psoriasis)
Expertise in designing end-to-end patient experiences across digital, media, and patient support ecosystems
People management experience
Benefits
U.S. based employees may be eligible for short-term and/ or long-term incentives.
U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
Company
Takeda
Takeda is a biopharmaceutical company that researches and develops pharmaceutical drugs.
10001+ employees
H1B Sponsorship
Takeda has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (39)
2023 (38)
2022 (34)
2021 (44)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$2.46B2025-06-27Post Ipo Debt· $2.4B
2016-09-01Grant· $19.8M
2016-05-08Grant· $38M
Leadership Team
Christophe Weber
President and CEO
Schuyler Fairfield
Senior Vice President, Global Head of Supply Chain
Recent News
Company data provided by crunchbase