Lifepoint Health® · 2 months ago
Business Development Liaison
Lifepoint Health is a leader in community-based care, and they are seeking a Behavioral Health Business Development Liaison. This role focuses on developing relationships with referral sources and implementing marketing strategies to increase patient admissions and enhance community engagement.
Health CareHospitalMedicalRehabilitation
Responsibilities
Maintain appropriate statistics and generate report(s) as required by the facility hospital's policy and procedures in addition to the Facility Administrator
Communicate with physicians/discharge planner/social worker/other referral sources as needed effectively
Conduct sale's calls on existing and potential referral sources to maintain a constant flow of referrals and perform problem solving as necessary. Actively identify and follow-up on opportunities to increase profitability, efficiency, and market share
Follow - up on internal and external problem(s) as related to referral/admission process to ensure rapid solutions. Maintain knowledge of and effectively promotes programs and internal resources
Review and provide written analysis of denial tracking on a monthly basis to Facility Administrator and recommend plan of action
Develop and maintain system and/or procedure to increase and maximize inpatient to PHP/IOP or other program at facility conversion rate
Review and provide written analysis of referrals and admissions by Medical Director, Hospital, and payer source with recommendation and action plan. Monthly review and analysis of marketing contacts with recommendations and action plan. Monitor and assist with admission/discharge procedure
Actively schedule and conduct presentations and tours of the facility to referral sources, professionals, and family members. Participate in community activities that promote the facility service(s). Ensure consistent marketing of facility is implemented - this is including newspaper advertisement, television advertisement, etc
Qualification
Required
Bachelor's Degree required
Valid Driver's License
Two years marketing/sales experience
Formal sales training
Demonstrated healthcare sales experience - lead generation, educating the referral source, persistent follow up and follow through on all leads as well as demonstrated experience working in a clinical setting directly involved with patient diagnosis and/or assessing acuity for complex patients
Excellent presentation and communication skills
Good analytical and computer skills
Ability to maintain confidentiality of patient and/or employee information to assure patient and/or employee rights are protected
Ability to work under stress and to respond quickly in crisis situations
Demonstrates good interpersonal skills when working or interacting with physicians, patients, their families, other providers, and other staff members
Knowledge of healthcare marketing and plan development
Must have good and regular attendance
Approximate percent of time required to travel: 90%
Preferred
Master's Degree Preferred
Clinical Licensure Preferred (LCSW, LMFT, LPC, RN, LPN)
Company
Lifepoint Health®
Lifepoint Health is a leading healthcare provider that serves patients, clinicians, communities and partner organizations across the healthcare continuum.
Funding
Current Stage
Public CompanyTotal Funding
$1.9B2024-05-09Debt Financing· $800M
2023-09-29Debt Financing· $1.1B
2018-07-23Acquired
Leadership Team
Recent News
2026-01-07
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