Columbia Bank New Jersey · 4 days ago
VP, Head of Public Relations & Brand Engagement
Fair Lawn, NJ
Full-time
Hybrid
Senior Level, Lead/Staff
$143K/yr - $215K/yr
10+ years expColumbia Bank is seeking a Vice President, Head of Public Relations & Brand Engagement to lead their marketing and client experience initiatives. This role is responsible for shaping the bank's brand strategy, executing communication strategies, and enhancing relationships with clients and the community.
BankingFinancial ServicesMortgage
Responsibilities
Define and lead comprehensive PR and communication strategies that elevate Columbia Bank’s brand and reputation
Interact with Senior Management to translate business strategy and image to shape and articulate the Bank’s narrative
Build frameworks and messaging for high-impact corporate initiatives, including market expansions, acquisitions, and investor relations
Serve as a senior media liaison, fostering strong relationships with press, industry leaders, and community influencers
Provide counsel to executives on public perception, industry trends, and reputational opportunities and risks
Partner with crisis communications to safeguard and enhance Columbia Bank’s reputation in all circumstances
Architect Columbia Bank’s enterprise-wide events strategy, ensuring alignment with corporate goals and client engagement priorities
Lead the design of high-profile client and stakeholder experiences that strengthen relationships and reinforce brand leadership
Oversee vendor partnerships, logistics frameworks, run-of-show planning, and post-event analysis to ensure exceptional execution
Guide the strategic use of digital platforms to enhance invitations, registrations, and event communications
Ensure the Bank’s events calendar and client entertainment activities reflect consistent standards of excellence and impact
Direct Columbia Bank’s sponsorships and donations program, overseeing evaluation, negotiation, and activation
Ensure initiatives align with brand values and advance community and client engagement objectives
Track and measure sponsorship outcomes, ensuring obligations are fulfilled and investments drive measurable impact
Collaborate with Marketing leadership to ensure brand consistency across all community and client-facing initiatives
Supervise at least one direct report, providing mentorship, coaching, and clear direction
Inspire and develop team members to achieve professional growth and contribute to organizational goals
Foster collaboration across the Marketing and Client Experience team to strengthen capabilities and advance long-term priorities
Model strong leadership, strategic thinking, and executive-level presence, contributing to a culture of creativity, accountability, and high performance
Performs other job-related duties as assigned
Qualification
Required
Bachelor's degree in Public Relations, Communications, Marketing, or a related field
10+ years of progressive experience in public relations, strategic communications, and event leadership, preferably within financial services or a highly regulated industry
Demonstrated success leading high-profile communications and events that drive brand visibility and stakeholder engagement
Strong executive presence and proven ability to serve as a trusted advisor to senior leaders
Expertise in media relations, reputation management, and executive communications
Track record of managing sponsorships, budgets, and community partnerships with measurable outcomes
Strong writing, storytelling, and presentation skills, with the ability to simplify complex information for diverse audiences
Proficiency in Microsoft Excel, PowerPoint, and customer relationship management (CRM) tools
Preferred
Knowledge of banking or financial services compliance standards preferred
Benefits
Medical, Dental, Vision and Rx which are contributory.
Bonus programs.
Employee Stock Option Program (ESOP).
Life Insurance, Long Term Disability and Accidental Death and Dismemberment (LTD&AD&D).
Paid Time Off (PTO) which includes Personal and Vacation Time.
Paid Sick Time.
Bank Holidays.
Employees may participate in the 401k program.
Company
Columbia Bank New Jersey
Columbia Bank New Jersey is a bank that offers home mortgages and home equity loan services in New Jersey.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2018-04-23IPO
Leadership Team
P
Peter Michelotti
Vice President
Recent News
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