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Directive · 1 day ago

Senior Programmatic Strategist (Remote US)

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $110K/yr

3+ years exp

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue. They are seeking a Senior Programmatic Strategist who will manage programmatic clients, develop media strategies, and ensure cohesive campaign execution across various channels.

B2BContent MarketingMarketingSEMSEOSocial Media Advertising

Senior Management

Responsibilities

Campaign Management:

Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives

Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation

Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others

Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals

Reporting: Generate and analyze performance reports to provide actionable insights and recommendations

Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery

Team Collaboration:

Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution

Client Relationship Management:

Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments

Presentation: Present campaign plans, performance reports, and strategic recommendations to clients

Qualification

Programmatic media buyingDSP expertiseCampaign optimizationData integrationClient relationship managementAnalytical skillsCross-functional collaborationCommunication skills

Required

3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)

Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360

Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success

Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs

Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month

Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities

Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively