a2z Physical Therapy · 2 months ago
Outreach & Marketing Coordinator
Pikesville, MD
Full-time
Onsite
Mid Level
$28K/yr - $42K/yr
3+ years expa2z Physical Therapy is seeking a Community Outreach & Marketing Coordinator who will develop and implement strategic marketing initiatives to drive patient acquisition and retention. The role involves overseeing business operations for efficiency and managing communication efforts to promote the brand and services.
Hospital & Health Care
Responsibilities
Visit local physician offices, attorneys, and community partners to promote a2z Physical Therapy services
Build and maintain strong referral relationships through regular contact
Plan and attend provider luncheons, health fairs, or networking events
Collect and encourage patient testimonials and online reviews
Support basic email marketing and social media efforts (Instagram, Facebook)
Distribute brochures and marketing materials throughout target areas
Track and report outreach activities and lead sources
Develop and implement marketing strategies to increase patient volume and brand visibility
Manage digital marketing efforts, including social media, email marketing, website content, and online advertising
Analyze market trends and competitor activity to identify growth opportunities
Coordinate promotional events, workshops, and community outreach programs
Oversee patient satisfaction initiatives and implement strategies to enhance the patient experience
Develop patient communication plans, including newsletters, follow-up calls, patient reviews, and feedback surveys
Maintain brand consistency across all patient-facing communication
Establish and maintain relationships with referral sources, including attorneys, physicians, and other healthcare providers
Develop targeted outreach strategies to build referral networks and increase patient referrals
Represent a2z Physical Therapy at networking events, trade shows, and community functions
Track and report marketing performance metrics and provide actionable insights to leadership
Develop regular reports on patient acquisition, marketing ROI, and business operations
Conduct quarterly reviews of marketing strategies, identifying areas for optimization and growth
Implement feedback loops to assess the effectiveness of marketing campaigns and adjust tactics as needed
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field
Minimum 3 years of experience in marketing, business management, or healthcare administration
Proven experience in digital marketing, social media management, and content creation
Strong analytical skills and proficiency in data analysis and reporting
Excellent communication, leadership, and project management skills
Preferred
Experience in the healthcare or physical therapy industry
Knowledge of TheraOffice or similar practice management software
Familiarity with Zapier, Google Workspace, and CRM platforms
Benefits
Bonus based on performance
Competitive salary
Flexible schedule
Free uniforms
Opportunity for advancement
Training & development
Commission and performance bonuses
Health, dental, vision insurance, and retirement options.
Paid time off, sick time, and holidays.
A supportive, collaborative clinical environment with opportunities for professional growth.
The chance to deliver meaningful care to patients in their homes, reducing travel and stress for those in recovery.
Company
a2z Physical Therapy
a2z Physical Therapy offers high-quality physical therapy in the comfort of our patients' homes.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase