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Generac · 2 hours ago

Senior Marketing Analytics Engineer - Paid Media

Pewaukee, WI

Full-time

Onsite

Senior Level

$95K/yr - $120K/yr

7+ years exp

Generac is seeking an experienced and analytical Senior Marketing Analytics Engineer - Paid Media to own and drive analytics initiatives related to media performance measurement, marketing attribution, and advanced reporting. The ideal candidate will collaborate across teams to deliver data-driven insights and solutions, supporting strategic goals and enhancing business outcomes.

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Responsibilities

Manage analytics workstreams focused on media performance measurement and marketing attribution

Conduct ad hoc and deep-dive analyses aligned with team priorities

Partner with data engineering teams to design and build marketing infrastructure that addresses both business and analytical needs

Work cross-functionally to analyze the impact of experimentation on marketing metrics

Design and optimize reporting frameworks, ensuring timely and accurate delivery across the organization

Create and maintain dashboards to monitor strategic KPIs

Collaborate with various teams to consolidate data from multiple sources into unified repositories

Support integration of sales, operations, and consumer data to enable comprehensive analysis

Develop and refine performance metrics to measure and enhance business outcomes

Implement dashboards and reports to support strategic decision-making

Lead initiatives to enhance reporting processes and automation

Identify and implement workflow improvements to deliver actionable insights

Develop and present benchmark reports using advanced analytics techniques

Create and deploy predictive models

Qualification

Marketing measurement toolsPower BISQLData modelingData integration techniquesAnalytical skillsCollaborationAttention to detail

Required

Bachelor's degree in data science, Computer Science, Statistics, or a related field is required

Minimum 7 years of experience in data analytics or marketing analytics, with a proven track record in business intelligence and performance reporting

Hands-on experience with marketing measurement tools such as multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing

Advanced proficiency in Power BI and Excel for dashboard creation and data visualization

Strong expertise in SQL and familiarity with R or Python

Solid knowledge of data modeling and integration techniques

Ability to analyze large, complex datasets to identify trends and deliver actionable insights

Strong understanding of business metrics and forecasting techniques

Proven ability to collaborate effectively within a team and with cross-functional stakeholders

Exceptional attention to detail with a commitment to accuracy and timeliness