JPMorganChase · 2 months ago
Marketing Strategy Lead, Consumer Bank (Paid Channels)-Vice President
1111 Polaris Pkwy, Columbus, OH, 43240, US
Full-time
Onsite
Mid, Senior Level
7+ years expJPMorganChase is seeking a Marketing Strategy Lead for their Consumer Bank Acquisition team, responsible for developing integrated marketing campaigns. The role focuses on managing paid digital channels to drive new household growth and optimize marketing performance through data-driven decisions.
Asset ManagementBankingFinancial Services
Responsibilities
Act as a thought leader in paid digital channels, presenting ideas to persuade, educate, and enhance organizational understanding
Craft strategic marketing plans using qualitative and quantitative data to produce measurable results
Navigate a matrixed organization, influence partners, build consensus, and coordinate audience targeting, channel plans, and creative
Work with analytics to understand performance, test results, and profitability; utilize data to drive decisions and optimize marketing
Identify new capabilities to improve program performance, support new initiatives, and recommend proactive enhancements
Lead reporting efforts, including forecasting, performance analysis, and test result communication
Effectively communicate complex digital channel insights and trends to non-technical partners, highlighting actionable opportunities
Qualification
Required
Has deep performance marketing experience in digital marketing (paid social, paid search, affiliate, display)
Experienced manager of marketing budgets, forecasts, and expected returns
Has ability to build a robust roadmap with a test-and-learn agenda project prioritization
Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
Is a fantastic partner who leads through strong collaboration; recognized as a team player
Is data driven and analytical, while also being a creative and solution-focused problem-solver
Is focused on how marketing drives quantifiable business results
Is vigorous and thorough in their management of details; proven ability to take initiative
Loves testing, learning, and taking calculated risks
Understands the big picture, considering impacts outside their given initiatives
Excels at managing multiple initiatives simultaneously within tight deadlines
Preferred
Excellent written and verbal presentation skills
Highly proficient in Microsoft Excel and Power Point
Comfortable with continuously changing priorities
7+ years of marketing experience, preferably with expertise in digital marketing and paid media
Financial services industry experience a plus
Company
JPMorganChase
With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.
10001+ employees
H1B Sponsorship
JPMorganChase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3471)
2024 (3469)
2023 (3395)
2022 (3594)
2021 (2515)
2020 (2495)
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-02-01IPO
Leadership Team
Allison Beer
CEO of Card Services and Connected Commerce
Dan Mendelson
CEO, Morgan Health
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