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Lasko Products · 1 week ago

VP of E-Commerce

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

Lasko Products, an industry leader in home environment innovation, is seeking a visionary Vice President of eCommerce to lead their digital transformation. In this role, you will drive growth and profitability across all digital channels while shaping the company's omnichannel excellence and building a high-performing eCommerce organization.

Consumer Goods

Responsibilities

Lead Our Online Transformation

Drive double-digit growth across Amazon (1P and 3P), emerging marketplaces (e.g., Wayfair), and retail.com channels (Walmart.com, Homedepot.com, Target.com)

Build, inspire, and lead a world-class team of experts spanning eCommerce sales, marketing, analytics, and operations

Create a unified, best-in-class consumer experience across all online touchpoints

Set Strategic Direction

Develop and execute a bold 3–5-year vision for Lasko’s digital commerce ecosystem, identifying growth levers and emerging opportunities

Maintain constant awareness of industry shifts, new technologies, and evolving consumer expectations

Own the eCommerce P&L—balancing top-line growth with disciplined profitability

Operational & Cross-Functional Leadership

Partner with Supply Chain and Operations on inventory planning, pricing, fulfillment, and logistics to ensure cost-efficient execution

Collaborate with Product Development and Engineering to inform innovation pipelines and launch readiness

Align with Finance on budgeting, ROI tracking, and KPI dashboards to ensure performance transparency

Work closely with Marketing to integrate digital advertising, content, and brand storytelling into the consumer journey

Data, Technology & Analytics

Build a scalable digital architecture encompassing content management, analytics, and retail media optimization

Leverage data to inform category management, pricing, and promotional decisions across marketplaces

Create consistent, real-time reporting to monitor conversion, ROAS, star ratings, and other key KPIs

Customer & Partner Excellence

Deepen strategic relationships with Amazon, Walmart, and key ecommerce retailers

Drive omnichannel integration with brick-and-mortar partners to ensure unified brand representation and consumer experience

Develop and execute digital merchandising, SEO, and paid-media strategies that accelerate conversion, loyalty, and share

Direct-to-Consumer (DTC) Innovation

Lead the evolution of Lasko.com and future DTC initiatives, integrating insights from Amazon and marketplace analytics to refine assortment, pricing, and experience

Drive programs in email, paid search, affiliate, and retargeting to enhance lifetime value and loyalty

Qualification

ECommerce leadershipP&L managementDigital marketingOmnichannel retailData analyticsMarketplace dynamicsCross-functional collaborationStrategic visionCustomer engagementTeam leadership