Bree · 5 months ago
Lifecycle Marketer (Contract)
United States
Contract
Remote
Mid LevelBree is a consumer finance platform aimed at providing better financial services to Canadians living paycheck to paycheck. The Lifecycle Marketer will be responsible for building and optimizing customer communication journeys to enhance user engagement and retention.
Financial Services
Responsibilities
Design and implement end-to-end customer journeys and campaigns in Customer.io across channels like email, SMS, and push notifications
Write clear, compelling, and on-brand copy for all lifecycle marketing communications
Strategically segment our user base to deliver highly personalized and relevant messages
Execute A/B tests on subject lines, creative, and timing to continuously improve performance
Analyze campaign results and key metrics (e.g., open rates, click-through rates, conversion) to identify opportunities for optimization
Collaborate with product and data teams to define key customer events and triggers for automation
Maintain an organized and well-documented library of templates, audiences, and journey logic
Qualification
Required
Demonstrated experience in lifecycle marketing and marketing automation
Direct, hands-on experience setting up journeys and campaigns in Customer.io http://Customer.io is a must
Strong copywriting skills with a proven ability to write for different channels and audiences
An analytical mindset with experience in A/B testing and performance reporting
Exceptional project management skills to manage multiple campaigns and deadlines
A solid understanding of data segmentation and how to use it to create personalized user experiences
Preferred
Experience working in a B2C consumer fintech, lending, or similar industry is a strong plus
Familiarity with HTML and CSS for minor template adjustments is a plus
Company
Bree
Bree is a consumer finance platform in Canada, delivering better, faster, and more affordable financial services to the 20M+ people living paycheck to paycheck.
Founded in 2021
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase