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FanDuel · 2 months ago

Media Senior Associate - Social

New York City

Full-time

Onsite

Mid, Senior Level

$86K/yr - $108K/yr

4+ years exp

FanDuel is the premier mobile gaming company in the United States and Canada, and they are seeking a Casino Media Senior Associate to support the Social in-house team. This role involves campaign planning, execution, optimization, and reporting to achieve business objectives within the Casino Marketing organization.

Fantasy SportsGamingSports

Responsibilities

Plan, build, launch, and optimize multi-platform paid social campaigns (Meta, TikTok, Snapchat, Reddit, X/Twitter)

Trafficking and QA of campaigns within platform interfaces, ensuring accuracy across ad specs, tracking, and targeting parameters

Partner with Brand team to align messaging and creative assets with campaign strategy and performance goals

Ensure flawless tagging, attribution, and data collection across first- and third-party tools (AppsFlyer)

Maintain strong relationships with external platforms reps and internal marketing teams

Monitor pacing and performance against KPIs (CPA, ROAS, CTR, conversion rate)

Assist in developing optimization and testing plans (creative, bidding, audience, placement) to drive performance improvements

Analyze and translate data into actionable insights, presenting learnings to internal stakeholders and partners

Compile and share regular campaign reports, highlighting key metrics, learnings, and recommendations

Stay ahead of platform updates, algorithm changes, and new ad formats to recommend and implement innovative strategies

Manage daily and weekly budget pacing and campaign delivery

Partner with Finance to reconcile monthly spend, invoices, and any associated data fees

Support monthly and quarterly forecast inputs and ensure spend accuracy across platforms

Qualification

Paid media buyingSocial ad platformsCampaign managementAttribution toolsCommunicatorPassion for digital marketingDetail-orientedCollaborative team player

Required

4+ years of paid media buying experience with a focus on social media is preferred

Proven hands-on experience in social ad platforms (Meta, Snapchat, TikTok, Reddit and X)

Demonstrated success managing campaigns toward performance goals (CPA, ROAS)

Knowledge of all aspects of paid social media, including tactical placements, testing frameworks, targeting opportunities, pricing formats, bidding strategies, tagging and reporting

Experience with attribution and measurement tools (AppsFlyer, Kochava, Adjust, or similar)

Excellent communicator able to synthesize complex data into clear insights

Detail-oriented, proactive, and collaborative team player who thrives in a fast-moving environment

Passion for digital marketing, social innovation, and staying ahead of platform trends