dbt Labs · 2 weeks ago
Staff Product Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$175K/yr - $240K/yr
6+ years expdbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. As a Staff Product Marketing Manager - Enterprise Solutions, you will shape the market perception of dbt and position it as an enterprise solution, driving strategic messaging and cross-functional go-to-market success.
AnalyticsArtificial Intelligence (AI)Big DataInformation TechnologyOpen SourceSoftware
Responsibilities
Own strategic messaging, positioning & differentiation
Create clarity of ownership and execution across use case solutions messaging, persona strategy, enterprise sales plays, and enablement content
Build narratives and market-facing content that clearly communicate the business value of dbt to executive buyers and mid-level technical champions
Own positioning, messaging, and value propositions for our platform and key solutions across use cases and industries
Bring market, customer, and competitive insights back to product, pricing, and packaging decisions, ensuring roadmap prioritization reflects real buyer needs
Translate complex technical capabilities into clear, field-ready narratives that drive adoption and pipeline from initial awareness to final decision
Partner with demand gen and campaign teams to build campaign strategy and align launch tactics with pipeline goals and buyer journey gaps; measure and report on the effectiveness of marketing campaigns and use insights to drive continuous improvement
Package strategic sales plays into end-to-end GTM kits: pitch decks, demo flows, discovery guides and objection handling, short- and long-form content, customer testimonials, and competitive positioning
Partner closely with sales enablement to ensure high adoption and measurable impact
Serve as a visible, trusted leader across sales, product, and marketing, representing the voice of product marketing in key internal and customer-facing forums
Qualification
Required
6+ years of experience in product or solutions marketing, preferably within the data analytics domain
A proven track record of developing and executing successful sales plays and marketing campaigns for B2B software products
Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging
Exceptional written and verbal communication skills, with a talent and passion for storytelling
Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities
Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions
Preferred
Prior experience working at a data analytics and/or open source software company
Experience with value selling frameworks such as Command of the Message
Familiarity with the modern analytics stack, and a strong grasp of market dynamics within it
Experience as an end-user of dbt, and/or experience as a data analyst, data engineer, or data scientist
Benefits
Unlimited vacation (and yes we use it!)
401k
Pension Plan
16 weeks Paid Parental Leave
Wellness stipend
Home office stipend, and more!
Equity or comparable benefits may be offered depending on the legal limitations
Company
dbt Labs
dbt Labs is a data analytics software company that develops tools for transforming and managing data within cloud data warehouses.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$414.4MKey Investors
Altimeter CapitalSequoia CapitalAndreessen Horowitz
2025-10-13Acquired
2022-02-24Series D· $222M
2021-06-30Series C· $150M
Leadership Team
Tristan Handy
CEO & Founder
Connor McArthur
Co-Founder
Recent News
Andreessen Horowitz
2026-01-23
2026-01-23
Company data provided by crunchbase