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Via · 2 days ago

Video & Motion Design Principal

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$125K/yr - $160K/yr

8+ years exp

Via is a technology company transforming transportation globally. In this role, you will lead the motion design practice, creating impactful videos and motion graphics that elevate the company's brands and products while collaborating with various teams to deliver effective narratives.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

Elevate craft and output: Define, champion, and enforce industry-leading motion design quality, reflecting Via’s position as a global technology leader. Continuously explore and adopt new practices to push our motion design capabilities

Strategic conceptualization: Lead high-stakes projects, transforming complex information into clear, impactful motion narratives that drive outcomes. Collaborate cross-functionally to translate partner needs into crafted digital experiences

Systemic scalability: Evangelize design within the organization and architect net new, scalable motion guidelines, principles, and component-based systems that empower cross-functional partners and external agencies to operate autonomously while maintaining brand fidelity

Cross-functional leadership: Senior subject matter expert, leading project management and execution across Partner & Product Marketing, Communications, Growth, Partnerships, Policy, and Finance. Bridge technical complexity and visual simplicity

Mentorship and development: Actively mentor creative peers, instilling a deep understanding of craft, technical rigor, and AI-accelerated workflows to elevate the entire design organization's capabilities

Accelerated production: Lead the integration of AI tooling and emerging creative technologies into the motion design stack for optimized, high-velocity processes to reduce production cycles without sacrificing quality

Digital design pro: Communicate ideas through research, user/customer journey, wireframes/storyboards, prototypes, and final production. Product and UX/UI design knowledge is a plus for conveying features and benefits

Empathetic approach: Address audience pain points through approachable design. Collaborate with product designers and partnerships to align goals and bridge knowledge gaps

Qualification

Motion design expertiseAdobe Creative SuiteGenerative AI experienceProject management skillsCross-functional collaborationTechnical storytellingUser experience designMentorship abilitiesStrategic thinking

Required

A world-class motion designer with a minimum of 8+ years of experience in leading technology companies or high-growth SaaS/B2B organizations

Deep expertise in translating complex technical concepts (i.e., data science visualizations, technical product infrastructure flows, process optimization algorithms) into intuitive, high-impact motion graphics

A big-picture thinker who can seamlessly move between high-level conceptualization and pixel-perfect execution, under tight deadlines

Proven experience in designing, documenting, and implementing comprehensive motion design systems and component libraries for global brand scalability

Experience in generative AI, computational design tools, and real-time rendering pipelines

Technical stack mastery across Adobe Creative Suite, Cinema 4D/Blender, Figma, and interaction design/prototyping tools

Exceptional project management and collaboration skills, and a track record of successfully leading major cross-functional design initiatives