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The Orchard · 1 day ago

Manager, Marketing (Hip Hop + R&B) - The Orchard

New York, United States

Full-time

Onsite

Mid, Senior Level

$65K/yr - $70K/yr

5+ years exp

The Orchard is a leading full-service music distribution company that partners with global independent artists and labels. They are seeking an experienced Marketing Strategist to lead innovative marketing initiatives for high-profile Hip Hop + R&B artists, focusing on strategy development, campaign execution, and audience engagement.

ArtDigital EntertainmentDirect MarketingMusicVideo

Culture & Values

Responsibilities

Lead the development and execution of integrated marketing strategies across a Hip Hop + R&B-focused roster of priority artists and releases, across multiple territories

Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s

Act as the marketing point of contact for assigned label and artist partners

With support from The Orchard’s Sr. Director, Creative Marketing & Strategy, you’ll provide strategic counsel and build deep relationships with managers, artists, and internal stakeholders to identify growth opportunities and drive long-term value

Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally

Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities and owned 1st party data like email and SMS & more

Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly

Present key results, learnings, and recommendations to clients & cross-functional internal teams

Translate this data and audience insights into actionable strategy both during campaigns and in future campaigns

Work closely with team Relationship Team leads, Paid Media, Creative, D2C, Product, CRM, Premium Video, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals

Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation

Stay ahead of emerging marketing trends, platforms, and fan behaviors — and integrate new approaches into campaign strategy

Support The Orchard’s Sr. Director, Creative Marketing & Strategy to develop new opportunities for fan data acquisition, platform innovation, and monetization

Contribute to a culture of collaboration, accountability, and creative excellence

Qualification

Music marketing experienceAudience developmentCampaign strategy developmentPerformance analyticsCreative problem-solvingCommunicatorCultural awarenessPassion for music

Required

5+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams

Deep passion for and connection to Hip Hop + R&B, with a finger on the pulse of what's shaping the culture globally

Strong understanding of the Hip Hop + R&B ecosystem across digital platforms, streaming, social, live events, 1st party data and fan engagement channels

A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment

At least 2 years experience in audience development with a focus on 1st party data like email and SMS, content strategy, performance analysis, and CRM tactics

Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners

Insightful and globally minded — you understand cultural nuances across markets and can translate them into marketing opportunities

Passionate about music, pop culture, and fan behavior — with a sharp eye for what's next